Logo Design for a new brand called The Red Tree

Business Description

The company design and produce a range of digital signage, augmented reality and display products, mainly focused on the Fashion Industry.
Bet their goal is to creare a brand that could eventually expand their reach to other activities in the future. So the logo have to be not so Fashion or tech topics related.
Important: the logo tagline is "Expose your best" (without quotes).

Further requirements

You are the creative ones, not me :-)
If I were in your shoes I would try to focus on a lettering plus iconic symbol Logo.
Keep in mind that the logo is primarily targeted to the European market. It should therefore be sober. Think about German or Northern Europe style...
Remember:
The Red Tree
Expose your Best

Note: This contest is not sealed because I think that a cross fertilization among you guys can produce a better result.

Happy bidding to each one of you!
Best,
paolo

File types:

You'll need to provide your design in the following file types: AI, EPS, PSD, JPG