Logo Design for eBay

Business Description

eBay is an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. eBay recently redesigned their new logo and as someone on the original design team said "this is one of the worst logos I've ever come across in my 20 years of design"! Lets see if you can do better!! (We've attached the new logo to this contest)

Further requirements

Tom Walter, who was on the original design team said on a comment on TechCrunch

"Having been on the original team that developed this logo back in mid '97, to say that I was disappointed with this effort would be a severe understatement. Literally, this is one of the worst logos I've ever come across in my 20 years of design.
This team has missed everything that made the original logo special and, more importantly, iconic. In the early days, people would seek those of us out wearing anything with that logo to tell us their stories and relate what eBay meant to them. It was incredible.
This watering down and blandifying of a truly great logo, to me, represents what has happened to eBay overall. Once a place to look for the unique and hard-to-find, they left that behind in their quest to out-Amazon Amazon. In that search, they decided to leave the soul of what made that site experience and company so great behind. And by the way, the overlapping colors in the first logo represented the interaction between buyers and sellers in a very personal way. Now the letters barely touch, like they have cooties. And the staggered baseline in the original represented the fun and excitement of finding exactly what you wanted and getting it.
Working along side Meg, Jeff, Rajiv, Mary Lou, Maria, Tom, Steve and scores more from that initial era when nothing was preordained, we were building something that touched people's lives and empowered them in a way few companies ever have. Guess that mission is gone and replacing the logo is the best way to eradicate that feeling from the marketplace and the company.
Nice going, eBay, you went ahead and fixed something that did not need fixing. Took something really wonderful and made it, "Eh? Who cares?"
"

See http://techcrunch.com/2012/09/13/after-17-years-ebay-debuts-a-new-sleeker-logo/

File types:

You'll need to provide your design in the following file types: AI, EPS, PSD, JPG