Featured content slider joomla jobs

As a content writer for our bookstagram page newsletter, you will be responsible for creating engaging and informative content. Key Responsibilities: - Crafting weekly newsletters covering book reviews, author interviews, and book recommendations. - Ensuring that the tone of the newsletter is informative and educational, catering to book enthusiasts. Ideal Skills and Experience: - Proven experience in content writing, particularly for newsletters. - A deep understanding and passion for the book industry. - Ability to balance engaging content with informative value. - Strong communication skills to conduct author interviews. Please include samples of your previous work and explain how your writing style aligns with the requirements of this project.

Hey Freelancers! We're looking for a talented designer to create a modern and professional soc...elements like three stars or three angels to represent our faith. Some ideas (Barcelona FC, Arsenal, Color Bundles (Choose): Bundle #1: Black, Red, and White Bundle #2: White, Red, and Gold Bundle #3: Black, Gold, and Red Bundle #4: Be Creative!!! Design Requirements: The logo should be within a crest or badge. It should have a modern and professional look. We envision the logo being featured on jerseys that are black, white, or red. Feel free to get creative with the design while keeping in mind the team's identity and values. Looking forward to seeing your amazing designs! **ALL AI ART WILL BE DISQUALIFIED AND REPORTED** **Bonus if you can show it o...

I'm in need of a content writer to help drive traffic to my website through engaging blog posts. Key aspects of the project include: - Crafting high-quality, informative and SEO-optimized blog posts to attract and engage target audience. - Researching industry-related topics, identifying current trends and news that can be incorporated into the posts. - Ensuring all content is original, well-researched, and free of any grammatical or spelling errors. Ideal candidates should possess: - Proven experience in content writing, particularly in blog posts. - Understanding of SEO principles and ability to incorporate keywords effectively. - Strong research skills to provide accurate and up-to-date information. - Excellent command of English and ability to write in a con...

I'm looking for a talented individual who can help...brand's image and marketing efforts. Key Details: - Objective: The main aim of this project is to enhance my branding and marketing strategies through the creation of compelling textual content, specifically blogs and articles. - Audience: The target audience for this content are young adults aged between 18 to 24 years old. Ideal Skills and Experience: - Proven experience in content creation, specifically in writing blogs and articles. - Understanding of the preferences and interests of young adult demographic. - Strong grasp of branding and marketing principles. - Ability to craft engaging and shareable content. If you have the right skills and experience, and would like to contribute to my br...

Social media icons links are not working, the image gallery on the homepage stopped scrolling and google maps shows an error. These are easy fixes an I would like you tofix them. If everything is fixed successfully, we can then discuss for full projects. Thanks

Old website page has around 78 links to various pages which contain an image and download link to a file We need the master page recreated and each link to link to a page which contains the image and download file (each file needs downloading and uploading to new website) Ideally use the post page for this

Hi I will share the details with the shortlisted candidates. Thanks

Read carefully before bidding. I'm in need of a website content writer and researcher who can help with crafting captivating content for my website. Looking for someone who is affordable and willing to exceed my expectations . The site primarily serves the purpose of selling products/services to specialized professionals. Your content should be: - For 10-25 products - Expert in pipe fittings, pipe, flanges and other waterworks accessories products - write complete and accurate details of each products. Don’t bid if you’re not an expert. Budget is low on this, $100 CAD if you’re looking for a good review for your portfolio, then this project is for you.

I require a skilled editor who can quickly manage content editing tasks for a document in Google Docs. Timing is of the essence for this project and previous experience in content editing is a must. Key Requirements: - Proficiency with Google Docs - Experience in Content Editing - Fast turnaround time Value will be placed on speed, without sacrificing quality. I need this work done ASAP. Your proficiency in bringing clarity and refinement to my document will be appreciated.

I'm looking for a skilled React developer to enhance an existing application that allows users to draw rectangles on PDF files. Responsibilities: - Implement the ability to resize rectangles using a slider. This will enhance the current user experience and make the application more intuitive. - Add functionality to select multiple rectangles and delete them at once. This feature will improve efficiency and save users time. Ideal skills and experience: - Proficiency in React: as the modifications are to be made in a React application, a strong understanding of React is essential. - Experience with PDF manipulation in React: to ensure the correct implementation and smooth functioning of the new features. - UI/UX design: to ensure the new functionality is integrated seamlessly a...

...on technology writing. Specifically, we're looking for writers who can create informative and engaging technical guides. What we need is 100% plagiarism free unique articles (will verify via ). The content also needs to be 100% grammatically correct and easy to read. Make it simple and do not use any fluffy sentences at all. If you are busy with other projects, then please do not bid. If the quality of your work remains fine we will offer you regular work without any hassle. We are not running after extreme quality but we need good quality informative content. So, both NATIVE and NON-NATIVE writers are most welcome to place their BIDS here. New writers and especially writers from AUS, UK, USA, CANADA, KENYA, NIGERIA, etc. are most welcome to place bids here to sta...

As a business owner, I'm seeking a professional with experience in writing about family law, particularly focusing on family legal disputes in South Africa. The content will cover various aspects of this domain, with a special emphasis on divorce, child custody, maintaining mental and physical wellness during such challenging times, and explaining the legal processes involved in these disputes. Ideal candidates should: - Be well-versed in South African family law - Have prior experience writing about sensitive subjects - Possess the ability to convey complex legal processes in an understandable and empathetic manner - Demonstrate a compassionate and supportive tone in their writing, tailored to individuals facing family legal disputes - Be able to maintain a high level of pro...

I'm seeking a skilled video editor to help me with my YouTube channel. The primary content of the videos will be informative and educational, so I'm looking for someone who can edit in a way that aligns with this style. In addition, I would like to incorporate animation and motion graphics into my videos to make them more engaging and visually appealing. Ideal skills and experience for the job: - Proficient in video editing software - Experience in creating informative and educational content - Strong skills in animation and motion graphics - Understanding of YouTube audience and optimization techniques Please provide examples of your previous work and a brief overview of your editing process when applying.

I require a proficient native Brazilian Portuguese speaker to write an educational page intended for an adult audience. Key Tasks: - Write content in Brazilian Standard Portuguese. - Balance complexity to make the content digestible for adult learners. - Ensure educational purposes are clearly and effectively communicated. Ideal Skills: - Proficient or native in Brazilian Standard Portuguese. - Experience in writing educational content. - Understanding of adult learning principles.

I need a professional content writer with a refined grasp on SEO to create engaging, sales-driven content for 62 product pages on my retail website. The ideal freelancer will have: - In-depth experience writing for retail businesses - A strong understanding of SEO and how to naturally incorporate keywords into content - The ability to adapt and write in a formal and professional manner. - Dont use AI generated content Your main goal is to drive online sales through your compelling and informative written content. You are not writing articles or blog posts, but product descriptions that will entice and inform customers, ultimately leading to a purchase. Your fluency in engaging SEO content could make a significant difference in the reach and su...

I'm seeking a skilled WordPress developer with strong ex...to be based on the country code but currently appears for all countries. I need this fixed to only appear for specific countries. - Module Understanding: You must understand the Modules section in Elementor. This is to ensure the last two landing pages we've used are consistent in terms of form and function. - Hero Banner Slider: I'm looking to update both the images and text in the Hero banner slider. Additionally, I'd like to introduce some new slides to keep the content fresh. Ideal candidates should be proficient in: - WordPress - Elementor - Understanding of country-coded Pop-ups - Experience in designing and implementing engaging Hero sliders - Aesthetic sensibility for landing page ...

I have an existing code written in Joomla and I am looking to convert it into WordPress. The converted website should be mobile responsive. I need an individual who possesses the following skills and experience: - Ability to use LLM conversion tools to convert an existing Joomla web app into WordPress. - Extensive experience in coding and code conversion using Large Language Models. - Capability in creating a mobile responsive design through WordPress. - Strong understanding of both Joomla and WordPress platforms. - Proven track record in delivering similar projects. The completion of this project requires a complete code conversion without any loss of data or function. I expect that you'll be able to leverage AI tools to complete this work expediently and then ...

I'm in need of a talented designer to create the artwork for four animals to be featured on a set of playing cards. The chosen animals are a Whale, Wombat, Koala, and Kangaroo. Here are some details to guide your design process: - **Theme**: The animals should be depicted in a **cartoon style**. This should be fun and engaging, appealing to all ages. - **Activity**: The animals should be showcased as **happy creatures**. They should be enjoying life, making them even more endearing. Ideal candidates for this project should have a strong portfolio in cartoon illustrations. The ability to take an animal and translate it into a whimsical, lively character is a must. If you have experience in designing for playing cards, this would be a plus. Deliverables will include illustrati...

...seeking a video content creator with a flair for creativity and a willingness to learn and adapt. The ideal candidate will be able to create engaging videos for a range of social media platforms including Facebook, Instagram, YouTube, and TikTok. Key Responsibilities: - Create videos that are more than 1 minute long, catering to educational and entertainment themes. - Execute the tasks based on the provided guidelines and concepts. - Regular communication and collaboration with the team on your progress and ideas. Skills & Experience: -NO need to any skills and experiences. just the follow the process from us perfectly. Payment will be monthly based, with a commission structure that rewards the quality of work and the results achieved. The more engaging and successful your...

Knowledge of technology required -> Frontend: ReactJS or Vue.js or AngularJS Backend Language: PHP Framework: Laravel Database Modeling: MongoDB, PostgreSQL, MySQL We want to create a CRM app with MERN/MEAN stack or Laravel and JS.

We ar...engineer with a rich product content background. The successful applicant will be able to train our artificial intelligence system to generate human-like content based on the current state of our website's products, producing high-quality content that is more valuable to users. Qualifications and Requirements: 1. Bachelor's degree in computer science, artificial intelligence or a related field. Master's degree preferred. 2. Extensive experience in training artificial intelligence models, especially in generating human-like codes. 3. Proficient understanding of current SEO practices. 4. Familiarity with Natural Language Processing (NLP) and Machine Learning technologies. 5. Excellent problem-solving skills and attention to detail. 6. Outstanding ...

I will be your TikTok Content Creator.

We are seeking a skilled freelancer specializing in web accessibility to help us create an article and an extensive checklist. The purpose of this project is to produce resources that our clients can use to ensure their websites and digital content are accessible and inclusive for all users. Specific Tasks: Tool Demonstration and Evaluation: ================================ Demonstrate and evaluate tools that analyze accessibility barriers and produce reports. Familiar tools you might consider include: - WAVE (Web Accessibility Evaluation Tool): A comprehensive tool for both visual and technical accessibility audits of websites. - Axe Accessibility Checker: An in-browser tool that identifies issues in real-time as you browse. - Google Lighthouse: An automated tool by Google that g...

...DAY 2 - MULTI-CAMERA PANEL COVERAGE: Front-of-room tighter shots of speakers (9x16), with operator. Our goal is to produce short videos of individual panels sharing their best insights on the mainstage, so you will capture all panelists as they speak in turn during their panels. Back-of-room full panel shot in 16x9, 4k, unmanned. Our goal is to have full length panel videos to share with the featured panelists post-show. Speak with the AV team to sync their audio source to your back-of-room camera Videographer #2 (day 2 only): DAY 2 - SIZZLE VIDEO: 45-60 sec Sizzle Video 16:9 with a “day-in-the-life of an attendee” storyline (full shot list available) Photographer #1 (both days): DAY 1 AND DAY 2 - CAPTURE KEY MOMENTS: 20-30 edited highlight photos rushed of both...

I am looking for an experienced social media content creator to design engaging Instagram posts for my silver jewelry brand primarily targeting women. Key Requirements: - Creativity and proficiency in generating minimalistic designs. - Skillful use of pastel color schemes. - Previous experience in fashion or jewelry brand promotion. The ideal candidate will have a knack for creating visually appealing content that blends beautifully with a minimalist aesthetic while effectively showcasing our silver jewelry. Expertise in fashion or jewelry design will be regarded highly. Let's enhance our brand together, one Instagram post at a time! Brand Name - Aura Jewellery Color to be used - Sky Blue (Take Reference from the picture of the box.

I need to refresh the content organization of my WordPress website. The current content feels cluttered, making it difficult for visitors to navigate and find information. The primary focus will be reorganizing images and media on the site. Therefore, I am looking for a skilled WordPress developer with a sharp eye for design to help: - Analyze the current content organization and identify areas of improvement - Reorganize and optimize images and media to enhance user experience - Implement a more intuitive content structure that aligns with our business goals and target audience Ideal Skills and Experience: - Proficiency in WordPress development and design - Strong understanding of web design principles and user experience - Experience in content organ...

I'm looking for a talented content creator to help me promote my transport company's services. We will be needing up to 5 posts created per day including 1-2 videos - You'll need to create a variety of multimedia content such as Videos, Photos, and Voice-overs - The main purpose of this content is to promote our services to individual customers and commercial businesses - The ideal candidate should have experience in transport industry or similar fields, and should have expertise in creating engaging and compelling content that can drive traffic and increase conversion rates. Please include samples of your previous work in your proposal to help us understand your style and quality of content. Looking forward to working with you.

I'm in need of a skilled writer to create detailed, engaging content. The articles should exceed 1000 words and must possess a professional tone. • Topic: Focused on Adventure and Horror. Ideal Experience and Skills: - Familiarity with adventure and horror genre - Ability to write professionally and formally - Strong research skills to provide in-depth content - Capable of producing long form content (over 1000 words) Looking forward for your proposals.

Necesito un community manager que realice las siguientes funciones: 1. Diseño en canva de 12 post mensuales y 1 video en canva , para publicar en Instagram, Linkedin y Facebook a través de Metricool 2. Adaptación a formato story 3. Copy de 12 post 4. Interacción diaria 5. Blog mensual y subida a wordpress 6. Diseño y cambio de slider de wordpress 7. Newsletter mensual Solo valoraré propuestas de españoles, es requisito indispensable debido al idioma en el que se hará la gestión.

I'm searching for a skilled content writer who can produce informative, compelling content for my website. This role involves developing descriptions of my products and writing about company history and to write 3 blogs too. The ideal candidate for this project should be able to: - Write a compelling narrative about the history of my company The target audience for the website content comprises the general public and professionals within my industry hence the need for a balance between comprehensibility and professionalism. Please, only tender a bid if you boast a strong understanding of creating engaging web content for diverse audiences. the pages as below: 1- Home 2- About us 3- Our products / Our team ( Just head paragraph ) 4 Blog page ( To write ...

As an owner of a Joomla website, I am currently experiencing a persistent issue that I need assistance with. My website is frequently displaying the error message: "Uncaught Error: Undefined constant 'MB_OVERLOAD_STRING'". The occurrence of this error doesn't seem tied to any specific action or page—it appears sporadically as users navigate the site. I require a professional who can quickly diagnose and rectify this issue to restore the full functionality of my website. The ideal freelancer for this job would be: - Proficient with Joomla and PHP. - Understands PHP error messages and how to Debug and fix them. - Demonstrates previous experience in resolving similar issues. - Ensures minimal disruption to website functionality during repair pro...

I'm in need of a skilled writer who can develop high-quality content for my website and Amazon listings. The focus of the content will be promotional, targeted towards professionals and businesses. Key Requirements: - Knowledge of Gym Supplements. - Experience in writing promotional content for websites and e-commerce platforms. - Understanding of SEO best practices to enhance visibility on Amazon. - Ability to craft engaging and informative content that resonates with a professional audience. - Prior experience in similar industry verticals would be a plus. Ideal Skills & Experience: - Proven track record in creating compelling, SEO-friendly website content. - Demonstrated success in crafting Amazon listings that boost product visibility and d...

...advertising agency with expertise in digital marketing and customer relationship management. Responsibilities: Social Media Marketing: Manage and grow our social media profiles (Facebook, Instagram, LinkedIn, etc.) by creating engaging content, running ads, and interacting with the community to increase brand awareness and customer engagement. Google Ads: Create and manage Google Ads campaigns, ensuring high conversion rates and ROI. Monitor analytics and adjust strategies as needed to optimize performance. Video Content Creation: Produce high-quality video content that aligns with our branding and marketing goals. This includes promotional videos, how-to guides, and customer testimonials. CRM Integration: Assist in integrating email applications with our C...

I'm looking for a model or influencer with strong communication skills and a professional appearance to act as a news reporter for board game related content. This person will engage with my target audience - young adults who are interested in board games. The ideal candidate needs to convey the news in a captivating manner and be able to keep the audience informed and entertained. Some knowledge in board games would be an advantage but isn't mandatory. If you have the ability to hold audience attention with your reporting style and have a professional, yet youthful appearance, I’d love to consider you for this opportunity.

I'm looking for a model or influencer with strong communication skills and a professional appearance to act as a news reporter for board game related content. This person will engage with my target audience - young adults who are interested in board games. The ideal candidate needs to convey the news in a captivating manner and be able to keep the audience informed and entertained. Some knowledge in board games would be an advantage but isn't mandatory. If you have the ability to hold audience attention with your reporting style and have a professional, yet youthful appearance, I’d love to consider you for this opportunity.

I'm in search of an accomplished content writer well-versed in viral Indian entertainment. The writer will focus on: - Bollywood - TV series - All viral Indian entertainment happenings Key responsibilities and requirements: - Generate and develop fresh, engaging content on a daily basis, possibly 1-2 articles depending on the day. - Each article should range from 500-800 words. - The writer should not only be competent in writing but also in finding suitable and interesting content. - Previous experience writing for entertainment, particularly Indian-focused, is highly desirable. Crucially, the candidate must have a sharp sense for what's trending in Indian entertainment. Your writing should be rich, informative and have the ability to go viral. Professio...

The website should be able to provide users with the most current pricing for shipping services. - **Tracking System Integration**: Users should be able to track their packages easily from the website. - **Booking and Scheduling System**: An intuitive system for booking and scheduling courier services should be featured.

I'm in need of a skilled developer who can help me create a unique and user-friendly auctioning platform. The platform will cater to various user roles including Buyers, Sellers, and Administrators. It will also incorporate several essential features and functionalities, such as: - Bidding System: The platform should have a smooth and responsive bidding system to allow users to participate in auctions effortlessly. - Product Categorization: Products should be easily categorized according to type, price, or other relevant attributes to enhance user experience. - User Registration/Login: Seamless registration and login processes are key to attracting and retaining users. The platform should ensure that this aspect is user-friendly and secure. - Payment Integration: I'm looking to ...

****** BUDGET $350 ***** DO NOT BID UNLESS YOU HAVE WOOCOMMERCE + LIVE STREAMING EXPERIENCE and REVIEWS +++ PLEASE READ ENTIRE POST BEFORE SUBMITTING A FEE +++If you submit a fee, then increase it after we discuss, I will say goodbye to you!!!! **** ALL TASKS ARE STATED HERE ***** I am looking for EXPERT Porto theme Woocommerce builder. Insta...Donate - where one can donate to me. 10. Classes and Events a. Level 3 + 4 get pre-announcement emails and priority registration. 11. Transformation (Testimonials) page for each collections 12. Modify Payments to include Gift Cards, Cash App or Zelle. NO Paypal. :: one can buy a gift card and give it to another 13. Advertisement section on right side of page for people to pay for ads 14. Featured Page for products, services, classes...

...past without much effort, so there is good potential - It is a trading algorithm that can be used to enhance ones trading performance What I am looking for: - someone who can create high quality content for the Tiktok page, all year round. What kind of content? (check tiktok link below) - Luxury lifestyle videos that link to Valor Algo being a gateway to achieving succes - Custom UGC video's about Valor Algo - The video's can be made from stock footage, but to make it feel tailored, you can add custom voice over to it How much content? - Daily content - Target is 3 pieces of content per day but 1 video per day is the minimum Very good compensation plan: Flat fee of 100$ per week and 10% of the profit share. You will have ac...

...updating the text content on my Wordpress site. There are minor edits of text for style and typography, and the types of tickets available need to be set up correctly. Will send final list when ready. The task involves: - Revising existing content: Ensuring all text on the site is up-to-date, relevant and well-written. - Uploading new content: Adding new text content as needed. - Ensuring proper formatting: Making sure the text is correctly formatted for web readability. Ideal candidates for this job should: - Be experienced with Wordpress: Having a good understanding of how to navigate and make changes on a Wordpress site. - Have strong writing skills: The ability to write engaging, error-free content is essential. - Excellent attention to detail:...

Greetings, I'm in need of a seasoned professional who can breathe new life into the design, alignment, and content of some of my PDF files. A masterful understanding of the following tasks is required: * Rewriting of PDFs: Language isn’t just a tool for communication! You need to be able to rewrite these documents in a way that's compelling and engaging, without losing sight of the content's objectives. * Designing Documents: I want someone who can truly make these documents scream "top-notch". From choosing the right font and color palettes to the use of appropriate icons and imagery, your design skills should reflect in these documents. * Aligning Documents: Proper alignment is crucial to visual balance. You should be comfortable adjusting...

Dynamic content, on the other hand, gives marketers the power to personalize every step of the customer journey to an individual's preferences, behavior and real-time context. Each user sees timely, relevant content, which in turn encourages clicks and sales. One of the well-known dynamic content example is Amazon's recommendation engine.

...of new content. Current website - . It is in word press. Modify as per attached. • **Design Revamp** - My website requires a new color scheme. In this respect, your expertise in combining colors will be crucial to achieving an appealing aesthetic layout. - The fonts are outdated; an update bearing in mind the purpose of my website would significantly enhance its visual impressions. - A rearrangement of the website sections is needed to improve its flow and navigation. Creativity and an understanding of user-friendly web layouts are essential in carrying out this task. • **Content Addition** - New textual content will be supplied for addition to the site. Familiarity with SEO optimization will be advantageous in ensuring the content ...

...Wordpress ecommerce website, here's what I'm looking for: - A site that includes excellent functionality for product search and filtering. The system should allow customers to quickly and easily find any item in our store. - The site should also include a seamless shopping cart and checkout process to make buying from us as simple as possible. - Genuine customer reviews should be prominently featured. - Target audience: General consumers. Consequently, the chosen freelancer should be experienced in designing and developing consumer-friendly websites. - Importantly, I want to integrate Razorpay for transactions. You need to have significant experience integrating this payment gateway. Skills and Experience: - Wordpress - WooCommerce - Razorpay Integration - Ecommerce ...

I'm in need of a skilled copywriter who can help me craft an engaging advertisement for a residential property. Key Points: - The property is characterized by a modern design and style, and I'd like that to be prominently featured in the ad. - The ad needs to be persuasive and compelling, aiming to attract potential buyers and showcase the home's unique features. Ideal Skills: - Prior experience in writing real estate copy, particularly for residential properties. - Ability to understand and communicate the essence of a property's design features effectively. - A strong portfolio demonstrating successful copywriting that has driven sales or leads in the past.

I urgently need a skilled content writer to craft compelling content for an engaging one-page landing site for my food chain business. The primary goal is to amplify our brand awareness as we expand from Canada into the US market. Key project details: - Timeline: ASAP - Audience: Since we haven't precisely identified our target demographic, the content should resonate with a broad spectrum, from young adults to older individuals. - Purpose: To inform our potential customers about our brand, food quality, services, and other details that sets us apart and persuade them to choose us over competition. Ideal Candidate: - Experience in writing for the food and beverage industry - Strong portfolio of past landing page or e-commerce content - Understanding of S...

...offer system and i can decline to accept etc. Ideal Skills and Experience: • Proven experience in website design, especially eCommerce platforms. • Familiarity with customizable pricing systems. • Exceptional UX/UI design skills to make the customer's journey intuitive and enjoyable. Development Overview: Home Page: I envision a captivating banner image (slider or video), prominently featuring collections, featured products, and new arrivals. Additionally, we'll optimize the menu navigation for intuitive browsing. Search Integration: A user-friendly search bar will be strategically placed on the home page for convenient access. Shop Section: Users can effortlessly explore your offerings through a hover-activated list showcasing variou...

I am in search of a Word...development and customization. The main aim of this project is to create a WordPress plugin that can handle custom post types. Move the data with images from the listing and import the data into a single post template. Key Features of the Plugin: - Create custom post types particularly requiring data to move from the admin listing to a custom post single template. - Display specified data (content and featured image) from the admin listing on a custom post single template. Skill & Experience: - Strong PHP & WordPress plugin development skills - Familiarity with working on custom post types - Competence in working with frontend frameworks (Vue.js/React) would be a bonus. In your proposal, please provide examples of similar plugins you&...

...skilled content writer specializing in Ayurveda. The project involves creating engaging and informative content on Ayurvedic treatments, Ayurvedic diet, and Ayurvedic herbs. The content will be for my Ayurveda website, targeting a general audience. Key Elements: - I need content that is engaging, informative, and accurate. - The content should be original and tailored for a wider audience that may not be familiar with Ayurvedic concepts. - All content should be optimized for SEO. Ideal Candidate: - Proven experience in writing about Ayurveda or other natural health remedies. - An understanding of SEO principles. - Excellent research skills to ensure the accuracy of the content. - Ability to adapt writing style for a general audience. ...