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    I'm seeking to amplify my business's online presence across Facebook, Instagram, and Twitter with an innovative and compelling social media marketing campaign. Proven practices and novel strategies will be needed to achieve these three main goals: - Heightening brand awareness - Driving traffic to the website - Generating valuable leads Your experience will need to demonstrate a knack for engaging varied demographics effectively, particularly those aged 18-44. A comprehensive understanding of these platforms and how to optimizing interaction within these age groups will be necessary. In addition to these skills, you'll need to be savvy in audience analysis and adapting communications to meet their interests and needs. In return, you'll have a chance to work w...

    $10 / hr (Avg Bid)
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    ...is precisely optimized for Facebook and Instagram to reveal its prime value proposition: saving money. it is a app that allows user to compare price of a product at various ecoomerce websites so they can buy same product at lesser price link to beta test app . The goal is to stir and captivate the interest of our target audience which is largely young professionals. Core task: - Video ad creation: Expounding on the money-saving aspect of Saveniti. Ideal skills for the freelancer to possess: - Experience developing compelling video ads for social media, mainly Facebook and Instagram. - Proven track record of creating ads that engage young professionals. - Skill in communiacting a "save money" message through visuals effec...

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    I'm in need of a talented graphic designer adept in sports logo creation. You will need to create a soccer team logo inspired by the Internazionale design. Key Requirements: - The logo will need to incorporate the colors blue and black. - The design should integrate "23D," which should be styled but readable, and placed distinctively within the logo. - The creation should exude the dynamism and athleticism characteristic of soccer. Ideal Skills: - Proven experience in logo or emblem designing, preferably in sports. - Proficiency in color theory. - Vast understanding of different font styles for the "23D" text. - Familiarity with the Internazionale logo design would be a plus. Show me your portfolio if you think this project fits your abilities. I...

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    I'm in need of a talented graphic designer adept in sports logo creation. You will need to create a soccer team logo inspired by the Internazionale design. Key Requirements: - The logo will need to incorporate the colors blue and black. - The design should integrate "23D," which should be styled but readable, and placed distinctively within the logo. - The creation should exude the dynamism and athleticism characteristic of soccer. Ideal Skills: - Proven experience in logo or emblem designing, preferably in sports. - Proficiency in color theory. - Vast understanding of different font styles for the "23D" text. - Familiarity with the Internazionale logo design would be a plus. Show me your portfolio if you think this project fits your abilities. I...

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    I am looking for a savvy and experienced social media expert to take charge of my social media channels: Facebook, Instagram, Twitter, and TikTok for multiple accounts. Currently, we aim to post 1-2 times a week and we want to optimize and increase our social media presence in line with our primary objective, which is brand awareness and product promotion. The ideal candidate should be proficient in: - Social media management on Facebook, Instagram, Twitter, and TikTok - Creating compelling and engaging content to drive product promotion or work with a design team to create content - SEO and digital marketing strategies - Tracking and analyzing social media performance for continuous improvement Experience in these areas is crucial. Your role will include strategizing, man...

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    I'm seeking a social media marketer who specializes in Facebook and can create engaging promotional content for children aged between 4 - 10. Increase our followers. Key responsibilities will include: - Crafting engaging, child-friendly promotional posts that align with our brand - Regularly scheduling these posts for optimal engagement - Monitoring and responding to any customer interactions when necessary - Conducting regular analyses of post performance to guide future content strategies Ideal candidates would possess: - Experience with Facebook's business features - A keen understanding of Facebook's algorithms and post scheduling for maximum reach - Skill in creating engaging, marketable content for young audiences - A strong command of the English language and...

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    I am seeking a proficient designer for my logo and marketing flyer. The logo should in...designer for my logo and marketing flyer. The logo should include vibrant shades of blue and red. For thr logo, the name of the company is Freight Lane Dispatching and Logistics...We are a freight dispatch company. The marketing flyer will be square-sized, measuring exactly 5.5 x 5.5 inches. It needs to incorporate a strong, clear message that instantly grabs attention, along the lines of "The Money is Made Over the Road". The ideal candidate for this project should have strong skills and experience in: - Graphic design - Marketing and communication - Print design layout - Knowledge and creativity with color palettes Your portfolio showing previous similar work will...

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    I need a Facebook Advertisement specialist skilled in lead generation, to create a multilingual campaign targeting cleaning personnel specifically within Israel. The ads should be in English and Russian only. The primary focus is to generate quality leads in order to enhance our recruitment efforts. Key requirements: - Excellent knowledge of Facebook's ad platform, targeting, and lead generation techniques. - Proficiency in designing and writing compelling ad content in both English and Russian. - Deep understanding of Israel’s job market, especially within the cleaning sector. - Proven track record in recruitment-based social media campaigns. The ideal candidate will have experience creating ads in two languages and should understand the cleaning worker demographic in ...

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    Facebook Ad Specialist for Conversion Optimization

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    I'm looking for a Facebook marketing expert to help generate leads and drive direct traffic to my e-commerce site targeting adults over 25 years of age. I want to increase brand visibility and convert leads into clients, ultimately enhancing overall revenue. Ideal freelancers for this contract will demonstrate the following skills and experience: - Proven track record in managing successful Facebook marketing campaigns - In-depth understanding of Facebook's algorithms and targeting specifics - Experience in e-commerce marketing is a must - Ability to create engaging and appealing content that fits the brand and target audience - A deep understanding of conversion optimization - Excellent data analysis skills to track the effectiveness of our marketing efforts T...

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    I'm in search of a team proficient in capturing event coverage videos, particularly corporate events, based in Italy. My preference is for a documentary style appro...- Proficiency in shooting corporate events - Ability to produce high-quality documentary-style videos - Previous work with event coverage in Italy With these skills, you will capture the essence of our corporate events in a compelling way, allowing us to use the footage for various promotional and corporate needs. If a short film meets our expectations, you will be paid a substantial amount of money, for particularly good writers, we are very willing to work with you in the long term, if you are interested in this, you are welcome to send a private message to send your team profile and case studies (or the home pa...

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    I'm in need of a well-structured, diverse, and engaging holiday plan for a Singaporean family of three to travel to Tokyo for 10 days. Our main interests include experiencing cultural sites and museums, dining and shopping, and partaking in outdoor activities and sports. The perfect match for this assignment will: • Be familiar with Tokyo's tourism landscape. Preferably a Japanese person living in Tokyo. • Have a deep understanding of cultural, shopping, dining, and outdoor attractions. For example, helping us book restaurants that require us to make reservations in Japanese. • Hold experience in planning long vacations with varied daily activities • Be able to optimize activities in consideration of a family with diverse interests • Have a stra...

    $199 - $200
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    I am in search of a talented and creative individual who has experience in designing athletic uniforms for all mainstream sports, including Baseball, Football, Cheerleading, Basketball, and Soccer. These designs will be sent to a vendor for sublimation. Key project details: - Unique designs: I require a unique design for each sport mentioned. We service several different customers across multiple sports. - Medium complexity: These designs should be of medium complexity - not overly simplified, yet not overly intricate. They should strike a good balance between being eye-catching and functional. Desirable skills & experience: - Previous experience in sports uniform design is a must. - Familiarity with the sublimation process for sportswear design. - High degre...

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    ... The focus of each video should be strongly centered on sports. Key Requirements: - You should be able to create content that is engaging and holds the viewer's attention. - Knowledge and passion for sports, with the ability to put forth interesting angles and narratives. - Proven ability to make content go viral and generate high viewer traffic. - Proficiency in creating compelling visuals and storylines without the need for any on-screen presence. Ideal skills would include: - Proficient in video editing software (Adobe Premiere Pro, Final Cut, etc.) - Deep understanding of YouTube algorithms and SEO. - Strong narrative skills for engaging storytelling. - Prior experience creating viral content for YouTube. Let's make sports come alive in a refre...

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    ...the steps in the task write the answers in a presentation. The task involved analysing data (only excel not code!) The price is fixed for this. 40 pound. If you are skilled in this it should take no longer than an hour to source information then basic presentation skills. Please don’t ask for more as budget is final. Also don’t bid if you are not qualified to do the task as I will not release money if you cannot deliver...

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    Trophy icon Logo for a Sport Water Beverage 2 days left

    Make the logo look more like an "H". The number 2 needs to stay where it is, inside the H. This is for a sports hydration drink company.

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    I'm looking for a skilled social media content creator and video editor to help elevate my brand on multiple platforms including Facebook, Instagram, TikTok and YouTube. Your responsibility will include crafting attractive, engaging content that will help in: - Increasing my brand awareness - Drive sales and conversions - Engage more with my targeted audience, predominantly young and middle-aged adults Ideal Skills and Experience: - Proven experience in content creation and video editing for social media - Excellent understanding of the diverse nature and nuances of each social media platform mentioned - Knowledge of trending music, and themes that are going viral - Proficiency in leveraging social media to increase brand visibility and drive sales - Understanding of aud...

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    I'm looking for a developer to build a decentralized application (dApp) focused on managing financial transactions. Especially Betting website which runs actual bets on the sports and events and to be deployed on chains further as well till launch all support would be included . Competitive cost would be required as would like to give another project once its completed . - PURPOSE: The primary goal of this project is to facilitate secure and efficient financial transactions in a decentralized manner. - PLATFORM: Although I have not specified a preferred blockchain platform, your expertise and recommendations are welcome in this area. - PROJECT DEADLINE: There is no strict deadline for this project, allowing for meticulous development and testing for seamless operat...

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    I am seeking a proficient designer for my logo and marketing flyer. The logo should include vibrant shades of blue and red. The marketing flyer will be square-sized, measuring exactly 5.5 x 5.5 inches. It needs to incorporate a strong, clear message that instantly grabs attention, along the lines of "The Money is Made Over the Road". The ideal candidate for this project should have strong skills and experience in: - Graphic design - Marketing and communication - Print design layout - Knowledge and creativity with color palettes Your portfolio showing previous similar work will be highly regarded.

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    I'm looking for a skilled professional to bring to life an e-commerce website for my product line and handle related social media designs. This project includes designing, creating, and launching the website, and establishing a social media presence. Designs need to be top-notch, consistent, and reflecting our brand image, featuring our products across the following platforms: - Facebook - Instagram - Etsy - On the website The primary goal of this site extends beyond selling products; it's meant to build a community. Successful implementation will require: - A robust and user-friendly e-commerce platform design - Effective product upload and management strategies - Creation of engaging content for our community - Integration of social media pages with the website Ideal...

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    Trophy icon Dorbin's Tap T-Shirt Design 19 hours left

    I'm looking for a talented designer to create a unique, sports-themed and vintage-inspired design for our bar, Dorbin's Old Town Tap. The design will be printed on t-shirts. Key design elements should include: - Sports-related imagery: As we are a sports bar, the design should incorporate elements of various sports. - Band references: Feel free to subtly include references to music bands, as the bar hosts regular live music nights. - Hockey-related imagery: Hockey is part of our bar's identity. The design will not be complete without it. - Motorcycle imagery: Including motorcycle imagery will appeal to our clientele, many of whom are motorcycle enthusiasts. - Beer-related imagery: As a bar, beer and beer mugs remain essential aspects to integ...

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    I need a Python programmer well-versed in seamlessly integrating Rapid API. I require extraction of detailed sports statistics data. I'm focusing on: • Implementing Python scripts to download data • Conversion and storage of these data in CSV file format I need two functions, one to download historical matches/races and all available data (from a specified date to a specified date), and one function that downloads future events/races/matches. Your expertise: - Proven experience with Python - Familiarity with Rapid API - Proficiency in data extraction and conversion to CSV - Understanding of sports statistics would be beneficial Looking forward to your skilled assistance in making this project a success.

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    social media ads design 6 days left
    VERIFIED

    We are seeking a skilled and creative Graphic Designer/Photoshop Expert to assist us in creating compelling Facebook and Instagram ads. Kindly share the sample work as well.

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    I am finding difficulties with my Facebook business account. Applying my skills to troubleshoot, I am encountering issues with linking it to my main account. The primary problem at hand is that I am unable to assign an admin role on my business page. Any individual looking to assist should have considerable expertise in social media tools, especially in handling Facebook's business functionalities. Familiarity with roles, duties, and permission settings is a must.

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    I'm in urgent need of a web developer who can create a smooth and visually appealing landing page for my business. Requirements: * You should incorporate a WhatsApp link as our main call to action, encouraging visitors to directly communicate with us. * Adherence to Google AdWords' Daily Fantasy Sports Policy is crucial. * Take note - we must not trigger the 'circumventing systems policy' and 'unacceptable business practices policy'. * Besides, it must include privacy and other necessary pages. Privacy Page: This should contain everything from information collection and use to third-party links and sharing, along with a cookie policy. Ideal Skills: * Landing Page Design * Google AdWords Policy Knowledge * Creating engaging WhatsApp links Your ...

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    I'm looking for a Facebook Ads expert to enhance my online visibility. - You'll be responsible for setting up, managing, and optimizing my Facebook Ads aimed at increasing my online presence. - The ads will primarily focus on sharing news and announcements. - The target audience ranges from young adults to seniors (18-70 years). Ideal skills and experience include: - Proven experience in setting up and managing Facebook Ads. - Knowledge of Meta's rules and regulations. - Strong understanding of ad targeting, specifically for different age groups. - Creativity in developing engaging ad content is essential.

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    ... • Format: The guide will be available as a downloadable e-book, allowing readers to access it anytime and from any device. • Free Access: The guide will be offered for free to all users, making it easily accessible to a wide audience of entrepreneurs, marketing professionals, and industry practitioners. Project Promotion: • Social Media Promotion: Regular posts on social media platforms (Facebook, Twitter, LinkedIn) to announce the guide launch, share excerpts, and encourage shares. • Blog: Creation of blog posts around the themes covered in the guide to attract traffic to the website and promote guide downloads. • Newsletter: Sending out a newsletter to the existing subscriber list to inform subscribers about the guide launch and encourage them to...

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    ...media marketer to create a captivating and effective marketing campaign. The main platforms to use are Facebook, Instagram and YouTube. The successful freelancer should have a strong grasp of these platforms and a proven track record in developing innovative strategies to increase brand visibility and generate leads. A deep understanding of how to target young adults (18-24) and parents is essential for this project. Key Responsibilities: - Develop a tailored social media marketing strategy - Execute campaigns designed to increase brand awareness - Generate viable leads Preferred skills and Experience: - Expertise in digital marketing and campaign management - Proficiency in Facebook, Instagram and YouTube advertising - Experience in targeting young adults (18-24) a...

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    ...pursuing the expertise of a seasoned social media marketer for a campaign primarily aimed at capturing the attention of Gen X, Millennials and Gen Z, on Facebook, Instagram and TikTok to increase sales for my Etsy shop. The main goal is to lift brand awareness among these audience demographics. Key Tasks: - Design and implement an effective campaign strategy that aligns with my brand and target audience's preferences. - Repurposing and promoting existing content for more engagement and overall brand awareness. - Daily management and optimization of the campaign to ensure maximum engagement and reach. Desired Skills: - Thorough understanding of Facebook, Instagram, and TikTok algorithms. - Etsy shop, and other Print on Demand platforms where my products could be sol...

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    I require an adept digital marketer to generate leads through our business's Facebook and Instagram platforms. The ideal candidate will have experience in implementing strategic campaigns on these platforms that capture potential client's interest in our industry-related updates. Proficiency in promoting industry-related news will give us a competitive edge. Experience in lead generation is a must.

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    More details: These are my requirements: 1. I ne...requirements: 1. I need someone with concrete experience in customising TruelySell Wordpress theme (Saloon booking demo) as per reference website Business Portal, Customer Portal and Admin Portal 2. Install and Submit Androi Mobile App as per installation guide. App needs to be live for payment to task to be completed. 3. Install and Submit iOS Mobile App as per installation guide. App needs to be live for payment to task to be completed. 4. Match graphics and images to match target market (Africa) 5. Payments setup should work via stripe and mobile money payments(payment to mobile number). If an appointment is made or product purchased through the website then the platform gets a commission. webs...

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    ...looking for an expert to build a revolutionary app that will make the process of tagging multiple Facebook friends in comments seamless. This app will need to be available on iOS, Android, and Web platforms. Key Features: - Generate a comprehensive list of Facebook friends automatically - The capability to tag multiple friends at once - Impeccable integration with Facebook API to allow for effortless tagging The app should be able to collate a list of Facebook friends by two main methods, i.e., manual inventory manner, and mining names from group user lists or posts. Ideal Skills: - iOS and Android app development proficiency - Web development competency - Deep understanding and hands-on experience with Facebook API -...

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    Facebook Pixel Implementation 6 days left
    VERIFIED

    I'm looking for someone to setup a pixel on my Facebook account via GTM.

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    I am seeking a skilled mobile app developer to create a soccer-centric application for Android. This engaging app should feature: - Live scores: Keep users in the loop with real-time scores. - Betting integration: Seamlessly integrate with external sports betting platforms. Prior exposure to similar integration appreciated. - Club and Player Statistics: Display comprehensive data about soccer clubs and individual players. This project demands a strong understanding of sports betting systems and a passion for soccer. The ideal candidate will have a history of developing apps with similar functionality. Knowledge of live score updating features and sports statistics is a plus.

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    I need a proficient social media marketer who specializes in both Facebook and Instagram platforms. The primary focus will be: - Enhancing community engagement on Facebook to elevate brand recognition and foster relationships. Ideal skills would be proven experience in cultivating online communities and knowledge of modern engagement strategies. - Utilizing Instagram as a medium for driving sales. This would require a good understanding of conversion strategies and adeptness in using Instagram's various selling features. An experienced professional in e-commerce sales via Instagram would be the ideal candidate.

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    We are seeking a skilled CodeIgniter PHP developer to join our project team. The ideal candidate will work closely with our existing developer to enhance our web application. I'm in need of a competent CodeIgniter PHP developer who ca...password security level - Integrating a payment system into the project - Incorporating API integration within the structure Skills and experience in the following areas would be ideal: - Extensive knowledge of CodeIgniter PHP development - Experience in basic user authentication system framework - Familiarity with payment integration - Proficiency in API integration - Knowledge on how to implement Facebook and Google user logins. The perfect candidate will deliver a seamless user experience and demonstrate an understanding of maintaining se...

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    ...join our team and act as insurance agents. We have an excellent opportunity for you to join our team as a Sales Representative at Spain Seguros, a leading insurance company. At Spain Saguaros, we compare different types of insurance, including Health, Car, Travel, Life, Social Liability, Pet, Comprehensive Death, Unpaid Claims, etc. We have an insurance platform where users can save time and money and find the insurance policy that best meets their needs. We also offer them the opportunity to buy directly after comparing the best options. Requirements: Strong communication skills Ability to attract and engage customers Passionate about delivering exceptional customer service Fluent in English Understanding of customer requirements Ability to suggest and tailor the best insuran...

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    ...fines based on license plate (c) check vehicle technical control via license plate. 5. Find the Government department in Albania that manages this data, and contact them to ask for the process required to access this data. This should be a quick job for someone who speaks Albanian. Payment terms as always - never bid less than the amount you are willing to do the work for, if you ask for more money after being accepted, the answer will be no....

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    Simple task: we have ready-made lead lists, and we just need a person to check each of the leads’ Facebook Ads Library to see if they have ads running currently or not. You'll then make the needed changes to the list. So basically checking what marketing the company does and cleaning up a list. Speed is important and we expect you to complete the assignments relatively quickly. We'll be constantly giving you more leads if you manage to fulfill our expectations.

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    I'm seeking a talented digital marketer to spearhead a campaign promoting my app. Key details include: - The targeted platforms will be Facebook, Instagram, Google, and Youtube. - The objective is to increase app downloads with a focus on an adult demographic (18+) and specific game interest users. The ideal freelancer will have: - Experience in executing efficient and effective digital marketing campaigns. - A proven track record in driving app downloads. - Proven understanding of marketing for adults on the targeted platforms. - Proficient use of analytics to continuously improve ongoing strategies. Your job will be to create effective ad copy, design captivating visuals, and leverage the algorithms of each platform to reach a broader audience. Plea...

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    I need a proactive Virtual Assistant to assist in managing my daily social media activities. The chosen individual will be responsible for: - Scheduling posts on a daily basis across my Facebook, Instagram, and Twitter accounts. - Engage with followers to foster interaction and create a strong online presence. You have to be reliable and creative. I'm looking forward to working with a professional who can boost the growth and interaction of my social media platforms.

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    7 Illustrations We have a website for which we need a few minimalistic digital style illustrations that should align with a technology theme. It should look young and fresh where it should still look professional and should create trust for a company that deals with money. Key Responsibilities: - Creation of tech-themed minimalist digital illustrations for use on our website Ideal Skills and Experience: - Extensive experience in creating cartoon-style illustrations - Understanding of technology themes - Able to translate ideas into engaging visual content - Strong graphic design skills with a keen eye for detail and aesthetic consistency - Experience with digital illustration tools (e.g., Adobe Illustrator) Remember, we are not looking for product images or background images but...

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    I need to buy some old Google Play Apps that are no longer in operation but are still online. If you have them, come and exchange them for money! Ideal Skills and Experience: • Experience with app hunting and app archival databases • Knowledge of and experience with multiplayer game applications • Familiarity with the Android platform Your tasks: • Track down the orignal application • When found, confirm if it's still operational and supports multiplayer functionality. If you fit the bill and can help me on this rediscovery journey, I would love to hear from you.

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    I need to buy some old Google Play Apps that are no longer in operation but are still online. If you have them, come and exchange them for money! Ideal Skills and Experience: • Experience with app hunting and app archival databases • Knowledge of and experience with multiplayer game applications • Familiarity with the Android platform Your tasks: • Track down the orignal application • When found, confirm if it's still operational and supports multiplayer functionality. If you fit the bill and can help me on this rediscovery journey, I would love to hear from you.

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    I'm seeking a developer to build a sports web app. It should primarily focus on providing live scores and updates. Quality live data delivery in real-time is a must, where users can consistently receive instant score updates. Essential skills include: - Expertise in web app development and programming - Prior experience in implementing live data feeds - Knowledge of sports and understanding its unique requirements - Proficiency in data management and security This project will require attention to detail, commitment, and high-quality delivery. Therefore, a proof of past relevant work will be beneficial. I'm open to suggestions to optimize this App's features and performance.

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    I am looking for a skilled video editor to create a short, less than 10-minute, sports video focusing on showcasing specific exciting moments. With your creative editing skills, the final video should capture the thrill, pace, and excitement of the game in a captivating way. Ideal Skills: - Proficiency in professional video editing software - Experience with sports video editing - A strong sense of timing and visual awareness - A knack for storytelling through video elements Responsibilities include: - Selecting footage showcasing the exciting moments - Adding appropriate music, effects, and transitions to enhance the visual impact - Ensuring the video is of professional standard and less than 10 minutes long.

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    I'm in search of a dynamic Instagram/facebook/tiktok influencer to engage with my target audience Key Responsibilities: 1. Search and discuss with influencers on all kinds of social media platforms such as IG, Facebook or tiktok (whatever you can) 2. Persuade influencer to promote our products 3. We giveaway free products and influencers promote our products on their social media or some other ways we specified 4. We need influencers in US only as our products are now only selling in US market. 5. This is long term cooperation, we need influencers in long time

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    I'm in search of a digital marketing agency with expert knowledge in creating and implementing innovative strategies for myriad social media platforms. Key expectations include: - Develop and implement strategies on Facebook, Instagram, Twitter, Blogger, WordPress, and YouTube that will draw my local audience towards my news portal. - Create engaging content matching my news portal's tone and voice, that is targeted towards local residents, youth demographic, industry professionals, and audience with similar ideology. - Make use of blogging platforms, website promotion, facebook page, and whatsapp group to drive further traffic to the portal. - Monitor, manage, and report on all social media activity, and update strategies as needed. - Display a deep understanding ...

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    ...Creation Development: Responsive Website Design and Development User-Friendly Navigation and Interface SEO Optimization for Enhanced Online Visibility Domain Redirection “ .com & .” Pixel Connection Review Installation Purchase Subscription Strategy: Content Creation (Website & Social Media) Blog Visual Content (Images, Infographics, Videos) Media Marketing: Facebook & Instagram Set-up Strategy Development for Various Platforms Social Media Calendar and Posting Schedule Community Engagement and Interaction User Generated Content Influencer Collaborations Engine Optimization (SEO): On-Page and Off-Page SEO Optimization Keyword Research and Implementation Monitoring and Reporting of SEO Performance Advertising: Targeted Ad Campaigns (Google Ads

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    I am seeking an innovative, talented content creator with a knack for crafting educational videos targeting professionals, and extensive expertise in Facebook marketing. Your role will entail: - Creating compelling, high-quality educational content for Facebook with professionals as the primary audience. - Utilising advanced Facebook algorithms to boost viewership, engagement, and overall growth. - Monitoring, interpreting, and using analytics data to improve content strategy. The ideal candidate should possess: - In-depth knowledge of Facebook's platform and its user engagement trends. - Proven experience in developing and executing successful educational video campaigns. - Understanding of professional's interests and challenges to align with the video c...

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