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I need to have a assignment on Air Asia for 2500 words. This assignment requires 3 parts that i have given the pictures for. I need total 15 references, that should be academic journals only. some i will provide you with some journals, articles and videos that you should definitely include in this assignment. The referencing should be Harvard referencing i will attach a copy of examples as well. And the citation should be given in the body as well. I need the assignment to be in format and part1 then part 2 and then part3. i need the project on 11th December 2013.
Please note the following :
1. This is a report, so you need to create a Table of Contents and an Executive Summary.
2. To save word count, any unnecessary or very detailed descriptions should be placed in an Appendix.
3. Make sure that you have answered all 3 parts of the assignment as described on pg 12&13 of the Course Guide.
4. Remember to use ALL the journal articles that I have given, including any extra articles you have found.
5. The report must be well–integrated that tells a complete story of AirAsia but it must be balanced between the academic theories (the literature) and the organization (the airline).
http://www.youtube.com/watch?v=VcljEALfkc8 (promo clip)
Here are the videos: can use some in the assignment.
For PART 1 in the assignment you have to do PESTEL ANALYSIS, SWOT ANALYSIS, 5 FORCES, VALUE CHAIN, GENERIC STRATEGIES, VRIO REFER TO SOME OF THE FILES I HAVE SEND YOU ...THE PICTURE SHOWS WHAT NEED TO BE DONE IN PART 1
FOR PART 2 I GAVE YOU TWO DOCUMENTS ANSOFF MATRIX AND OTHER BOSTON CONSULTING GROUP. REFER TO THE IMAGES SEND FOR WHAT TO DO IN PART 2
PART 3 I HAVE SEND YOU THE IMAGE AS WELL WHAT NEEDS TO BE DONE.
I have given u material just have to prepare assignment. Prepare the topic in format thanx.