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I need to find someone to write an overview and the content for 30 hours worth of semiars at MBA Level on Digital Markeing (Internet and Social Media)
The aim of this part of the course is to enable MBA/Executive Education students, marketing professionals in existing roles looking to hone their professional knowledge and better understand of how to incorporate digital and technological developments within their work
I would like you to suggest an overview/summary of what should be covered and then if I agree you will be awarded the project and be tasked with fleshing out the content and compling the class notes/presentations etc.
I am thinking something along the lines of: (but very open to suggestions)
Welcome & Introduction. The new marketing model
Day 1. From monologue to dialogue. The new rules of engagement. From snail mail to twitter. From company generated to user generated content. Social Networks. Virtual worlds. Mobile phones as media
Day 2. Data. Segmentation and new ways of targeting. Ads in games. Geotargeting and augmented reality.
Day 3. Trends and future. The return of TV. Open Stack. Semantic Web. The third device. General conclusions
Day 4. Cases (examples of brand communications in Second Life, Twitter, Facebook etc). Practice (students are to draft a brief marketing plan for launching a new product of their choice with a marketing budget).
Please send me examples of similar work that you have done.