Process for the animated video
The idea is to explain pregnant mothers the process they should follow to get a box of samples (Mi Cajita de Embarazo) for free. For doing so we want to make an animated video describing the process that the pregnant mother should follow before getting the box. We consider the video should not be longer than 30 seconds.
Scenes that the video should contain
1. See pregnant women sit in front of computer with the logo of Mi Cajita de Embarazo where she fills in a form. In the form the women also select which shop she will be picking up the box in. (include a notice of on which websites the women can subscribe for the box).
2. After filling in the form, we see the women immediately get an email back confirming the subscription. Additionally this mail will notified her that as soon as we have confirmed boxes availability we would let her know.
3. Another e-mail arrives later (this can be from 30 min to several days) to the women confirming that the box is available to be picked up.
4. The women go to Falabella or Locatel customer service to pick-up her box and there she shows proof of her pregnancy as well as her id. The women in customer service enter cedular in the computer and then hand-outs the box.
5. The women come home and open the box and is very happy…
6. The conditions for getting the free box should also be described in the video.
-The mother has 5 weeks to collect her box after she receives the e-mail confirming that their free box is already available.
-The mother must go to the place where she decided to collect her free box her ID, which corresponds to the subscription and proof that she is pregnant.
- The mother must be between 3 and 8 months pregnant to get the free box when subscribing.
- Each person can only obtain one box even if pregnant multiple times.