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I would like an English language writer with cosmetics marketing experience to help me with product descriptions and blog articles on the website http://www.mineralium-deadsea.com.
1) Improving product description text
I am getting traffic to the website but not managing to sell enough. I think that one of the reasons is that the text is not interesting, compelling and persuasive enough. I will need you to go through each of the 32 products on the site and update the text. I'm looking for creativity in wording as well as additional information about the products.
The wording will also be used on ebay and amazon where the products are also listed. For the purpose of this initial project, I'd like you to take a look at the following page which happens to be the most looked at page on my site (after the home page): http://www.mineralium-deadsea.com/en/face/45-back-to-basics.html. Please can you come up with new/improved text.
2) Mineralium Blog http://www.mineralium-deadsea.com/blog/
Clearly a regular blog is a key asset for marketing and can be used to make sure that we stay in touch through social media. I had a blog writer who did a good job but was quite focused on pushing the products. I'd like to tone down the sales pitch and instead provide interesting/useful info with maybe one product discounted at the end of the article (product of the week). My initial thought is to have a series of articles on minerals that are found in the dead sea and have a focus on a 'mineral of the week'. It should be a little educational and entertaining and then tie in with the product of the week.
Please take "Magnesium" as the mineral of the week and try writing a blog entry around it and try and tie it in with the Eye Serum (or any other product you feel may be more suitable) http://www.mineralium-deadsea.com/en/eye-care/14-anti-wrinkle-eye-serum.html
Once you have submitted these 2 texts:
- Back to Basic product description
- Blog article about Magnesium
I will select the freelancer who I want to work with longer term and expand the project to more products and more blog articles. I would also be happy to work with the successful writer on other content writing projects for other website that I manage.
Good luck and feel free to PM if you have questions.