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A long standing well known Hair salon in Hong Kong will shortly come under new management. The new management will be investing in the business and now requires a Business and marketing plan to ensure a strong repositioning of the well known but somewhat neglected brand in the Hong Kong market.
Due to my current business commitment I am able to provide guidance, market knowledge, salon profile, product range, and salon positioning in the market but do not have the available time or resources to dedicate to writing a Business plan .
My expectation of the business plan are: Exe Summary, Market opportunity, Review existing Mgmt reports, review existing Ad and marketing initiatives: promotions / website etc (or lack of), Competitive market map (as below), SWOT analysis, estimate market size and scope, future view, product services and review of pricing matrix in market, creation of sales value and potential margins achievable / budgets in 12 months, 2 years, 3 years. Action plan, including operations and management plans, advertising / marketing plan, and financial market plan.
We will expect a Hong Kong island competitor market to be presented, including but not limited to :
Name / location / web address / owner / key staffing / hours of operation
other operations , multiple locations or similar serves offerings (i.e. hair salon vs spa, vs hair academy)
Product and services on offer
High end and mid range salons (mid range is the target market)
Advertising plans and current programs: where, examples of
Known promotions, prior or exisiting
The hair salon under new management will be included in the study for reference
Prior recommendations and portfolio examples of business plans / business analysis /financial markets /Asia would all be desirable and a willingness to work to HKG based timezones. A non disclosure agreement will need to be committed to .
I am flexible on the time frame, not desperate to have finished product but by end March ideally
thank you for your consideration