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We are a job search engine and we have just begun to implement an email alerts program. When a job applicant registers with our email alerts program, they provide their name, email address & a job search keyword. We will use this information to send them an email once a week that includes jobs that match their keyword search criteria.
We need help with the Email Marketing part. We have 500k registered users and we need an effective way to reach these people without hitting the spam filters, etc. We are looking for a software architecture that will allow us to do some custom programming to send out the alerts when we want to but that will ensure delivery. Also, it needs to have the ability to provide reporting on how many emails were delivered, how many opened, and other such statistic, etc.
Please ONLY RESPOND IF you have done a project of this size before (send 500k emails per week) and can provide references. We will be depending on your experience to suggest the correct architecture that you will implement this in.