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My customer has a database of nearly 10 million email addresses to which he has been sending about one email per month. While his click-through rate has been satisfactory, his open rate is below where he would like it to be. The products he sells are trade show display items such as banner stands and table drapes.
I'm looking for someone with considerable experience doing email marketing to assist with this project.
If possible, please provide examples of some of the email campaigns you've done in the past, as well as some ideas that you would bring to this project to increase both the open rate as well as click-throughs.
The project will begin almost immediately and has the potential to continue indefinitely if the quality of your works warrants it.
Additional Project Description:
09/03/2013 at 15:39 IST
My customer has an existing server for managing and mailing, and uses a software product called ListMarketer. What he needs is the CREATIVE input from someone with effective email marketing skills, both from a design and creative content standpoint. Better subject lines will help increase the open rate, and a variety of layouts (3 or 4 different looks) capture the recipient's attention better than when the same email is sent continuously.