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in a first step a short text should be transferred from plain text into HTML. This HTML text must be specific for AMAZON websites. It should turn a simple book description into a formatted text with colors, bold text and so on. An example how this should look like one can find in this webpage: http://goo.gl/vlM2y
The author has formatted his book description an a way that it looks as if being written by AMAZON. You should be familiar with the way Amazon uses HTML, which is different from simple HTML
The text which should be rewritten could be found on this webpage: http://goo.gl/j53kW (and the related books 2 and 3)
(If you are familiar with SEO, I would also like to invite you to have a look at the website www.elia-mirca.com. This is the next things which needs to be brushed up in a future step. But this is not part of this bid.)