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We need someone who can help drive high quality traffic to a new fashion website via online public relations & link building with key online media and bloggers. Aiming to drive direct traffic from these links and drive SEO benefits for target keywords.
The target market is Australian & New Zealand females who are (or likely) to buy fashion online - especially from UK fashion retailers. Traffic needs to come from Australia and New Zealand.
* Initially need to see a target list of suitable media/publication/bloggers
* Initially need to see a communications plan for these targets (happy to produce additional/new content in order to support this)
* Aim to drive additional 10k visits/month
Ideal candidate is:
* Based in Australia
* Has proven experience in online PR & link building
* Keen understanding of how PR, online marketing, link building & SEO can all work together
* High quality work
* Passion for fashion & online