research, analyse and write copy for a launch of a new anti aging serums/cosmetics

IN PROGRESS
Bids
32
Avg Bid (USD)
$587
Project Budget (USD)
$250 - $750

Project Description:
Our client, a manufacture of anti aging serums and creams is launching four new anti aging serums, we require a researcher and writer to complete the following tasks that will used to develop packaging, labels, advertising brochures and webpages for the new serums:

1.Research and analyze existing leading anti aging serums (minimum 15 product comparison) and create a data base that qualifies:

key attributes, benefits and claims by serum/brand
key ingredients and percentages by serum/brand
ad campaign drive, key emphasis, focus and targeted demographics by serum/brand
keywords and SEO related analysis by serum/brand
msrp and website prices vs. street/auction/discounted pricing by serum/brand
feedback, ratings, reviews and blog chatter by serum/brand

2.Draw conclusions from task 1 and recommend ingredients, pricing, claims, brand positioning, target demographics, key words for SEO

3.Create copy for webpage, packaging (outer box, bottle label and user instruction manual) for 4 new anti aging serums

Note: bidders must have a proven track record in the area of healthcare, beauty/cosmetics and a familiarity with terms and verbiage related to the anti aging products/industry

Skills required:
Academic Writing, Advertising, Copywriting, Research, Technical Writing
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