Project Description:
Online Store - Content: Looking for an experienced copy-writing professional to write high quality text for my online store that is currently being developed. The Online Store will be dealing with African Artifacts / African Curios.
Content Summary:
- About us
- Terms & conditions of use
- Delivery
- Legal Notice
- How to - buy, create account, recommend, review, create wishlist, etc
- Articles / Block - create / proofread articles - East African Cultures, East African Artifacts, etc.
- Product descriptions
Looking for:
- Powerful, yet simple
- Concise technical text
- Clear call to actions
- SEO optimized copy (keyword research and targeting, header tags, etc)
- Catchy text for social media (Facebook, Twitter, YouTube, Pinterest)
- Savvy product descriptions
Top 20 African Curios Sites:- http://www.top20sites.com/Top-African-Curios-Sites.
For Product Descriptions, Reference:- Framework for high converting copy: http://d.pr/i/RDN9
Requirements for product descriptions - copy-writing must follow the AIDA principle:
A - Attention (Awareness): attract the attention of the customer.
I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
A - Action: lead customers towards taking action and/or purchasing.
Material that I will provide:
- Draft About us
- Draft Terms & conditions of use
- Draft Delivery
- Draft Legal Notice
- Draft How to - buy, create account, recommend, review, create wishlist, etc
- Draft Articles / Block - create / proofread articles - East African Cultures, East African Artifacts, etc.
- Draft Product descriptions
