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Looking for an experienced copywriting professional to write high converting text for AdProof.com.
Mind map of pages needed: http://d.pr/f/ooHO
Additional pages not included in mind map:
-Powerful, yet simple, headlines
-Concise technical text
-Clear call to actions
-Savvy product descriptions
-SEO optimized copy (keyword research and targeting, header tags, etc)
-Catchy text for social media (Twitter, Facebook, YouTube, Pinterest)
-Inject humor when appropriate
Brands with text we like:
-http://unbounce.com (our favorite)
-https://www.dropbox.com/tour/ (the product tour copy)
-http://www.zendesk.com (headline and product text is powerful)
-http://www.mozilla.org/en-US/ (they've mastered the art of saying more with less copy)
-http://www.kissmetrics.com (fantastic sales and product copy page flow)
-http://www.crashlytics.com (simple and powerful using images)
-http://www.appsumo.com (humorous product copywriting)
Framework for high converting copy: http://d.pr/i/RDN9
- Must provide recent examples
- Sales copywriting must follow the AIDA principle:
A - Attention (Awareness): attract the attention of the customer.
I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
A - Action: lead customers towards taking action and/or purchasing.