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We are looking for experienced copywriters. All bidders must provide at least 2 previously completed sales letters. Please do not bid if you cannot provide your past works.
Brief Overview of the Product:
The superfood, Spirulina is a complete wholefood supplement with all the essential amino acids. Packed with natural vitamins and minerals, gram per gram, its one of the most nutritious food in the world. Unlike multivitamins and over-the-counter supplements, Spirulina is not a concentrated extract. Which means, this naturally balanced wholefood has shown no toxic effects at high doses. Spirulina has been studied in vitro against HIV, as an iron-chelating agent, and as a radioprotective agent. In the early 90's, NASA proposed Spirulina as one of the primary foods to be cultivated during long-term space missions. Not only has it been considered a future space food, Spirulina was a potential candidate as a food source to end world hunger.
We will provide you with ebooks with the necessary references to use with almost every detail about Spirulina. This keeps your research at a very minimal. We will be using the following guidelines to decide whether your experience meets our standards. These guidelines will also be for you to use in your Spirulina sales letter.
“10 Smart Market Diagnosis and Profiling Questions”
1. What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
2. What are they afraid of?
3. What are they angry about? Who are they angry at?
4. What are their top three daily frustrations?
5. What trends are occurring and will occur in their businesses or lives?
6. What do they secretly, ardently desire most?
7. Is there a built-in bias to the way they make decisions? (Eg. Engineers = exceptionally analytical)
8. Do they have their own language?
9. Who else is selling something similar to their product, and how?
10. Who else has tried selling them something similar, and how has that effort failed?
Are you writing to your reader about what is most important to him/her (not you)?
Did you build a list of every separate Feature of your product/offer?
Did you translate the Features to Benefits?
Did you identify a Hidden Benefit to use?
Did you identify the disadvantages of your offer and flaws in your product?
Did you develop “damaging admission copy” about those flaws?
Did you make a list of reasons not to respond?
Did you raise and respond to the reasons not to respond?
Did you craft the best possible headline for your letter?
Did you craft the best possible subheadlines to place throughtout your letter?
Did you make careful choices about your presentation of price?
Were you able to sell money at a discount?
Were you able to incorporate intimidation into your call to action copy?
Were you able to appeal to the ego of your buyer?
Did you develop and present a strong guarantee?
Overall, did you tell an interesting story?
Did you use Double Readership Path?
Did you use Internal Repetition?
Did you keep the reader moving, with yes-momentum and end-of-page carryovers?
Did you bust up paragraphs, keep one idea per paragraph, and make the letter easily readable?
Were you interesting and entertaining?... Is the letter enjoyable to read?
Did you use five-senses word pictures?
Did you choose words carefully, consider options of one word versus another, and create high-impact phrases?
Did you make your copy personal and conversational (not institutional)?
If you believe you are within the above guidelines, please provide at least 2 previous sales letters as references of your work. We will be extensively reviewing all submitted works. Further details will be provided to the most qualified candidate. Looking forward to hearing from all of you.