There are mainly 6 stairs of a press release such as writing the headline, then the body copy, the '5 ws', Company information, Contact information, and THE END. The press release, however gives to-the-point but punching description about "who," "what," "where," "when," "why," and "how" . And the right press release makes you scream "WOW". i know that a press release holds full media contact information, a headline, dateline, the body of the press release, and three hash marks that state, in journalistic terms, 'THE END.' I can give a real spark to your press release sir.