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We are looking for new destination content for our holiday websites, which would involve writing unique copy about a number of destinations following specific format and guidelines.
The website is about cheap holidays and speaks with a friendly tone, giving relevant information about the product. We offer safe online bookings, exclusive deals, a modern site that is easy to navigate and outstanding customer service.
We segment destination information by persona and holiday type by creating content that is angled towards couples, families and groups and city breaks, beach holidays, cultural holidays, activity holidays etc.
For each destination (which may be a country, region or local resort) we provide a destination overview (approx. 100 words) and four ‘pods’ or boxes that contain information aimed at different types of customer, eg. families, couples, etc. Within each of these four ‘pods’, are four ‘tabs’, which contain specific activities or information relevant for each pod topic, eg. in the ‘families’ pod, the tabs may be ‘family beaches’, ‘sight-seeing with kids’, ‘family friendly restaurants’ and ‘waterparks’.
4 pods x 4 tabs (50 words each) = 800 words
Pods may include the following content options, among others
1. Beaches in [destination]
2. Nightlife in [destination]
3. Shopping in [destination]
4. Eating & Drinking in [destination]
5. Top Attractions in [destination]
6. Insider tips for [destination]
7. Active holidays in [destination]
8. Unmissable events in [destination]
9. Family activities in [destination]
10. Cultural hot spots in [destination]
11. Unusual places to stay in [destination]
12. Pampering in [destination]
13. Luxury in [destination]
14. Things to do in [destination]
15. Architecture in [destination]
16. Markets in [destination]
Summary of content required:
Overview (100 wds) + pods (800 wds) = 900 words per destination
Starting with 180 destinations per language (English, Swedish, Norwegian, Danish and Finnish) ranging from countries to local resorts al over the world. The content for each of them needs to be unique, relevant and specifically geared to the target customer or holiday type.
This is the first phase of an ongoing project to complete all the destinations on the website, so if you get this project and want to continue, there will be more work for you down the line!
If you are interested, please indicate your native language, copywriting expertise and your availability based on the above details. Please indicate how many destinations you could deliver per week and whether you have more knowledge or expertise about a particular country or area. Job may be split among several copywriters.