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This will be the first article of many to come and will reside on our website within the learning centre.
Content needs to have a voice and personality as its a very dry topic.
It will be educational and talk about many aspects of SEO, however jargon needs to be kept to an absolute minimum as target audience is non technical marketer or website owner so needs to read easy.
Friendly tone and voice. avoid big chunks of text
Note, this wont be a blog, it will be an article that steps readers through a given topic, gives examples and by the end of it leaves them with working knowledge and understanding of that given topic.
IF YOU HAVE ANY DOUBT PLEASE DON'T BID ON THIS PROJECT AS NEITHER OF US NEEDS THE PRACTICE :-)
First article is "How to create a Google and human friendly URL – page address"
Content has been written and is around 1800 words, however this is inclusive of many URL examples so much shorter in reality.
Open to how it is re-written as long as meaning and flow is maintained.
Content is for Australian audience and anyone bidding on the work needs to be able to take feedback and be responsive within this timezone.
Any questions please ask as quality and turnaround is crucial.
for your reference, first page of draft article is attached.