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Pro Bono Australia (www.probonoaustralia.com.au) is launching a new product at the end of November, and will be engaging in a pre-launch promotional, advertising and marketing schedule. This campaign intends to build awareness around what the product is, how it will benefit our existing and potential new audiences and engage users before going live by building a list of subscribers. The call to action and conversion goal of much of this campaign will be to drive subscribers to this new list.
Building on our existing history and well established place around the Australian Not for Profit sector, we are about to launch a new product focussed on Corporate Social Responsibility and the connection between the Australian Business and Community sectors. This product will appeal to both individuals and organisations within and around the Community sector (our current audience), as well as corporates who have a focus on and interest in CSR, community engagement, workplace giving, volunteering etc.
We have booked advertising space on various websites and as such require engaging, enticing and thought-provoking banner ads which will lead the reader through to this landing page where they will be encouraged to join our mailing list (http://connect.probonoaustralia.com.au/corporate-community). To learn more about the product you can also view some informative videos here: https://vimeo.com/user13772526
The primary website which we are advertising on is a huge and well respected business news site and we have secured 2 positions on run of the site - leaderboard (728 x 90 pixels) and medium rectangle (300 x 250 pixels). This is an exceptionally high calibre website and the ads will sit amongst other advertisers such as Commonwealth Bank, Qantas, IBM and GE Capital. As such we require extremely professional, polished and creative ads.
Whilst we can provide some copy and general thoughts on theme, we require a designer who can think creatively and maximise the success of this campaign. A further design brief will be provided after an expression of interest is made.