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This e-book will serve as a 5 step guide for lawyers on what a good/successful online marketing campaign looks like.
* The Complete Guide to Online Advertising For Lawyers
* Five Reasons to Fire Your Web Guy Now
5 STEP GUIDE:
Essentially, we want to point to the fact that:
(1) if your marketing campaign is not bringing you a steady stream of quality phone calls and new cases every single month, then you are doing your online marketing wrong.The opportunity online is huge and it's only growing (The e-book should have quite a few stats and photos illustrating the high search volume of people looking for lawyers online) and more importantly,
(2) you should hire OutRank and let us do make sure that you are getting those phone calls and filling your firm with quality files/cases.
You may have an IT guy/a web guy, but if you don’t have phone calls- what you’ve got is a big problem. The search volume for lawyers online is huge and studies show us that this phenomenon is only growing. **ADD IN STAT** Why are people looking online for a lawyer? There are a number of reasons. The main reason is people want to find the lawyer that will win their case- whether it is an immigration file that requires special care and instructions for applications or appeals, a personal injury case that requires an aggressive, results-oriented lawyer, or a criminal lawyer to handle the toughest trials.
If you are doing the marketing right, these calls generated from online marketing will be extremely targeted. Someone who is searching on Google, Yahoo, or Bing has to put in a keyword and each keyword gives a unique list of law firms. Each keyword tells us something about the psychology of the person searching. When someone types in “best criminal lawyer for fraud cases in Toronto”, for example, they have told us a lot about what type of case they need a lawyer for. After the person sees that you are renowned enough to be on the first page of Google and lands on your page that speaks specifically about fraud and theft charges, your expertise, professionalism and success in criminal defense cases, and when they give you a call, you know that they are serious about their case. The return on investment for investing in online marketing, especially for law firm is huge- one of the best-kept marketing secrets of the some of the most profitable firms in Canada.
The TONE should be snappy and upbeat, but very informative and clear.
Please be sure to use legal terminology
Additional Project Description:
01/24/2014 at 2:42 IST
This e-book will be 5-7 pages total.