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We need a GA pro to take our GA to the next level with goals and conversions and whatever else that will enhance marketing and management's understanding of what exactly is occurring within our traffic. This job is a one-time full set-up and a couple of tweaks. Mostly it will allow us to better understand GA, even though we have used it for ages.
The consultant will be very strong communicator and know his or her field. If we feel that we chose the wrong candidate we will end the assignment and dispute the job. If we like the performance we will have more assignments.