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Looking for help with the following:
- Fixing e-commerce conversion tracking in GA, currently the numbers are significantly off (roughly 30%)
- Setting up both goals and funnels to track which channels (SEO, affiliates, etc) are leading to conversions, where people are dropping off in the process from each channel, what is causing the highest shopping cart abandonment, etc
- Having tracking set up to monitor which organic search terms are resulting it items added to the shopping cart as well as conversions
We'd also like your input on best practices for GA moving forward, so there may very well be more to this project based on your input.