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I would like to work with a freelance Google Analytics Expert to create custom reports to provide specific insights.
1. Cart Abandonment Report: For the people that are dropping out of the sales conversion funnel once they have added an item to cart, I would like to see which country they are located in as well as what browser and OS they are using. Essentially I would like to increase my sales conversion so would like to identify any potential reasons why people may be dropping out of the funnel to enable me to fix them.
2. In my Google Analytics the sales goal is set up, however the conversion is not correct as there seems to be two paths. The end part of the goal seems to be:
a) /checkout/onepage/opc-review-placeOrderClicked and
b) Completed order with a different path.
I would like to see why this is happening and have it fixed so that I am seeing the correct conversions as at the moment it is not counting review-placeOrderClicked as an order.
I would also like to be able to see all reports by country.
It would be great to have somebody review my analytics and advise specifically what other reports that should be set up.