The logo will be used primarily on a web site and secondly in printed matter.
Both the the logo and trading name should use the Blue as the main colour with Orange to supplement.
The core business activities revolve around Internet and Telecommunication services at a retail level. These include fixed wire telephony, mobile phones, wireless Internet access and VOIP.
The trading name will be something like: "Clear Connect Scotland".
Our preference is to NOT integrate the logo and trading name but have them as separate images. Both should hint at the core activities somehow.
In addition to the core activities and name above, other descriptors to aid in logo development are:
- Crystal clear conversations
- Customer service
- Converging technology
- superior price/quality ratio
Any design should NOT reflect Scotland - we're after more of a general Anglo Saxon global taste. For example we don't want tarten designs :)
Finally, depending on the price, quality and final outcome there may be scope for the successful bidder to furthe develop templates for a CMS.
Thanks