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We are creating an offshoot to our existing business and want to create a new branding image. The elements we are looking to be designed from a detailed brief that will be given to the successful freelancer include the following:
A new logo suitable for business stationery, electronic communication, signage on buildings and vehicles and also as embroidery on uniform items.
A corporate colour palette.
Banners and web elements for our website.
We are in the logistics industry, providing specialised time critical services to regional areas.
The important messages we want to get across are
"Regional", meaning remote, country, long distance from the city but with the same urgent delivery requirements as their city counterparts.
"Time Critical" meaning same day, must delivery /collect, urgent, important, secure.
Our audience is business / agriculture / healthcare.