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Banners are currently the most widespread form of advertising on the Internet. They are really attractive ads in the form of still images or animations, whose role is to interest visitors and serve as links to your website.
Banner can also be seen as an ad space that is part of a web site, within which an advertiser can publish any content that is not otherwise publish on the Internet. Dimensions banners you can choose from the standard (120 x 60, 160 x 60, 180 x 150, 400 x 240, 250 x 250, 336 x 280, 468 x 60) or by measure, depending on how much space you have for advertising .
Advertising on the web through banner ads, definitely means increased sales and the impact on consumers. Banners can be used for multiple purposes, such as:
The increase in sales of products or services
Informing consumers about new products / services or special offers
Dissemination of information of public importance
Enabling people to remember the name of your company (increasing their desire buyers to your products)
We can distinguish two main types of banners:
Static banners (usually in JPG or GIF format)
Animated banners (GIF or Flash)