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We are an online auction for discount gas prices and gas cards. This is a penny auction where you pay per bid. The winner of the auction has over 20 Conoco and Shell locations in the Denver area to redeem their new low gas price. Winners are saving significantly, over $1 per gallon. This is an unconventional way for people to think about buying gas. Therefore we have a hurdle to get people to understand the penny auction concept and the value and savings Rexoco.com delivers. We are looking for something that we can promote in store that will depict not only the savings of the program but a little bit about how it works to drive people to the site from the stores.\r\n