NATURAL ICE-CREAM AD CAMPAIGN - RASHI (ZODIAC SIGNS)
The colors are used in LOGO which represents NATURE. The color basically used is GREEN which is truly color of NATURE. And other colors which depicts to real fruits. As ice-cream product, we have colorful logo to attract the eyes of people.The one of the element in logo is oval shape,the inner oval shape and outer oval shape completes the shape of mouth.The font of word NATURAL is done in manner which depicts the childish and even the natural effect.
PRINT ADS are based on campaign of RASHI (zodiac signs) which are now available in flavors according to your RASHI (zodiac signs). Each print ad explains each RASHI suits to which fruit flavor. The campaign is organized basically to bring something unique thing in the ice-cream product. As now a days flavors are available according to seasons. But this campaign depicts flavors are now available according to your RASHI so now each and every people can eat freely to their particular fruit flavor according to their RASHI.
HOARDING has many elements and every hoarding has same physical continuity throughout the ads only the differences is in placement of images.
The border of fruits is there in whole campaign which indicates the originality of NATURAL ice-cream-fully fresh fruits. The font of punch line which is “UR RASHI, UR ICE-CREAM, UR LUCK” is done in mature manner and in as little childish way as it is ice-cream and the punch line is done as in slogan type to be memorable to everyone. The colour is used in black to attract and the glow of yellow colour to bring the brightness of the slogan in the ad.
STATIONERY involves envelope, visiting card, letterhead, and brochure. They are done in a very formal way and also attractiveness to bring the product of ice-cream. The font and the colour are used same throughout the stationery. The font and colour black are used in very formal way as it depicts the contact details of a product. The brochure has made in different manner. In brochure, the explanation of each rashi to its particular flvour has explained in detail. The font is used formal as to be readable and colors are used in different variants to suit each rashi. The images of rashi and the particular flavor have brought good impact to read. The background of ice-cream image has brought presence.
WEBSITE is made in ice-cream parlor shape to feel the environment of the ice-cream parlor. To bring the presence of person in the ice-cream dream world. The shapes are made according to be suit as look of ice-cream parlor. As door, boards are been made to feel the attractiveness. The colours are used in different variants as it matches to the product. The color of font has been used in WHITE to bring the attractiveness as the background is in dark color. The background is used in GREEN color as green depicts NATURE. The motto is that our campaign says about the flavor which matches to your RASHI, so the image of ice-cream with all rashi is depicted.The frames are made in every place where the information is given of the company. Thick frames are made to bring the attention to the written information. The background is made in colors of nature to bring the real atmosphere of nature.