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I would like you to do a quick analysis of our brand based on our website. We have a few tough challenges facing on the marketing side.
1. I am a startup with a full time job and a part time dream of working as my own business owner
2. I am marketing a product that does work great but many people think doesn't work, they have heard from someone it doesn't work or they know absolutely nothing about it. We sell fuel additives.
3. Here is the kicker, I am going to market my products through a direct selling model (aka MLM, ie Mary Kay, Avon, Amway). Another love it or hate it or what is that? industry! I understand that social marketing may help market to this crowd.
4. I want to move more toward education based marketing to add value first before trying to sell something but I need to revamp my website to do that.
I am trying to bite off things a little bit at a time while doing the most important things first and I understand my website is the first impression and my brand should stand out (I think). :)
web Enviro.co (not .com, which may also pose another minor problem)
Yeah! Please let me know if you are up for the challenge!! It is may be challenging but I hope you find it fun!
Thank you for your help.