Project Description:
Do have a look at the attached file for a detailed design brief.
There are renderings of our product in there too.
Logo Design. This logo may be:
• Embossed on the product;
• Displayed on the package;
• Displayed on the our website; and/or
• Printed on our company documents.
Please bear the above in mind during your design.
The brand is ‘Artemis’, a Greek god associated with the symbols of bow and arrow and acts of hunting. This brand has been chosen to provoke discussion among customers. The bow and arrow represents accuracy and reliability in our products. We hope the logo could present these values. As mentioned above the product colours are black, brilliant white and a touch of bronze.
I would like to have at least 3 concepts to choose from before committing to the development of one.
A successful logo:
• Is in line with the branding
• Looks presentable if embossed on the front of the product
• Has the product colours of black and white. You may choose an additional colour.
• Tells our customers that our product are reliable, accurate, convenient and worthy of trust.
• Tells our customers that we are committed to provide a high level of aftersales support and we are a company open to their opinions and feedback.
• Is tailored to the demography of our customers (see the survey results in the attached PDF)
• Is one that the logo designer has faith in.
