Design a Banner - Luxury Accessories Test

===This is a test project that, if all goes well, will lead to a regular contract job with 10+ hours a week, growing over time. Our goal is to find a designer that is familiar with ad networks and has experience creating online banners and HTML5 animated ads. The ideal candidate will use their own experience and expertise to guide the design process, have a solid understanding of or ability to adapt to varying industry styles as our ads can range from extremely high-end merchandise ads to low-end forum banners. Ex: we provide information for an ad sized at 250x300, but you determine that there is too much text, including our branding, to fit everything in that space comfortably. So you discuss options with us, such as animating the ad so that you can fit all of the content, or asking us if some text can be cut, etc.=== >>Project Title: Luxury Accessories - Auction Banner >>Ad Size: 300 x 250 & 728 x 90 >>Total Number of Ads: 2 >>Images to Use: in attached Word doc (use as many or as few as you feel necessary) -----We are relying on your expertise as a designer to decide which image to use, of the ones we provide, or you can even recommend that we look into stock photography that you feel will work better. Use your best judgement and understand that the instructions we provide are not carved in stone. >>Text -----Listed in order of importance. You must include the auction title (Luxury Accessories Auction in this case) and the date. All text to be used is in quotes, but drop the quotes when using it on the ad. "Luxury Accessories Auction May 15th" "Hermes, Chanel and More…" >>Call to Action (CTA, this is either a button or link that drives the user to act) "Bid Now!" (This can simply be text, or you can make it a button) >>Font: Futura Light or something similar -----We prefer a sans-serif, very thin font for our Luxury ads. If you do not have access to Futura Light, or you feel another font works better, please feel free to use it. >>Branding: the official Heritage Auctions logo must be displayed (.ai version attached) -----In some cases the ads we need created are so small that we allow the oval with [login to view URL] in it (we call it the 'bug') to be cropped out, but ALWAYS ask before taking this step. >>Samples of What We Are Looking For: -----The attached Word Doc has samples of previous Heritage ad banners and samples of other ads that we like. Be sure to take a look at these as we need these ads to exude a luxury feel, as very high-end clients will be seeing these ads on luxury accessory websites. >>Desired Aesthetic: -----As these ads are targeted at high-end clients on luxury websites, they need to reflect classic luxury design principles. A clean design, colors that reflect luxury, sharp and simple text, and the careful application of white space. >>What We Want To Receive For This Test: -----We would like you to design 2 versions of each ad size, with different styles for each. Same text, but you can swap images and change the overall visual style. So 2 versions of the 728x90 And 2 versions of the 300x250