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We need a great looking sales poster designed to help secure local clients for our digital printing business.
We will require the final poster in Adobe InDesign format, as we will be incorporating some variable data into each poster when printing
Poster Description: A personalized (variable data = target clients name will headline the poster + a google map showing us in relation to the client) sales poster. We will be printing one off for each target company and hand delivering them.
Poster Size: A2
Poster target audience: Architects (we will do a slightly different version for Laywers (different pricing options))
Poster key message/s to convey: We’re local, we have the lowest prices and we’re fast
Poster objective: To sign up new customers for Colleagues Printing Solutions - Digital Division
Poster look and feel: Colourful, eye-catching and edgy. Blocks of information and images (maybe use a post-it note as a background for each block???)
Poster Modules/Elements include: Prospect company name, reasons to use us, a Google map, Images of Digital Printing, our product range, some digital pricing, 3 special offers, a 12 month calendar - this needs to be drawn, slogan + contact details.
Poster Text: See attachment - there is a fair bit of text to include + a calendar which needs to be drawn - we could look to reduce this if the design required it.
Poster Images: Map + Logo + printing related images - we will supply