Overall Job :
Company Name : Byron Catering Service
Byron Catering Service is a catering company that operates a number of restaurants in Ireland.
They are looking for a new logo design that is aggressive and signals their intentions for the future - which is moving forward, always wanting more.
I have attached a multipage PDF file of 5 possible directions we could go with the logo - but I would welcome your thoughts and opinions separately to this.
Description of whats required :
My client has described the following key words as important :
Efficient
Aggressive
'Always wanting more'
'Striving'
Progressive
Greedy
He would like to use bright colours in the design.
I would suggest using red to begin with, mixed with black or bright green / black.
He mentioned the 'Bentley' logo as a logo he likes - he likes the idea of 'wings'
I have attached a multipage PDF file of 5 possible directions we could go with the logo based on a conversation I had with him - but I would welcome your thoughts and opinions separately to this, based on the key words above.
His present logo has a vector image of a coffee mug and I believe he wants to get away from this style - to a more aggressive style.
I am open to your thoughts - but I think some of the directions to explore might be :
1) Aggressive Animal Vector such as a tiger
2) Wings around a 'B' (for Byron)
3) A lozenge or octagon shape, as a stamp or crest
4) A circular crest encompassing a large 'B' or a tiger or other symbol.
5) Using other shapes such as a fork, a chef or using text / fonts only?
I would prefer a vector based design - something created in Adobe Illustrater if possible, rather than an image or photo based design.
It will be used on signage later, so a vector design is better please.
At the end I would be looking to receive the final artwork as .AI files please.
Preferred colours :
Open to your ideas - but bright green with black is nice, red is also good.
Style we are looking for?
Aggressive, Efficient, Wanting More, Moving Forward, Progressive, Greedy
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