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The owner of a new fishing website is looking to acquire a well-designed but simple logo. The name of the website is Salt ‘n’ Hook – focusing on saltwater and/or offshore fishing. Below is a list of design objectives for this logo.
1. The design of the logo must be suitable for applications across different mediums. Primarily meant for branding of the website, the owner is looking at future sponsorship of apparels or bags (in localized contests) which will bear this logo (e.g; embroidery/print). Therefore, it must be a relatively simple design which can be easily recognized and the color easily changed (for a range apparel colors).
2. Finished logo package must include all formats. This is needed for easy change of colors when used on apparels & accessories in future or when used on a photograph.
3. Owner of website is not in a hurry to acquire the logo so selected designer can take his time to propose/finish the design.
4. Owner of site had previously had a logo designed but found difficulty in implementation. Looking for fresh design.