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Business/brand name: woman.com.au
Tagline: Make waves
Background: Woman.com.au is a website that promotes and profiles women who are making waves in their industry - whether its engineering, science, business, academic, arts or community. We focus on three things: careers, business, lifestyle. Lifestyle includes tech, health/well-being, money, travel. The idea is to provide a central place where women can go to find inspiration, learn new something new, connect with others and to empower women to make things happen.
Audience: female, 25-45 yrs, career-minded, highly educated, discerning taste, have a busy life and want to balance it all. They are either already successful in their careers, run their own business or thinking of starting one. They are aspirational, want more out of life and are looking for inspiration to bring about change in their own lives - whether it's changing careers or jobs, lifestyle change or a startup venture.
Words to describe woman.com.au:
Feminine but not girly, strong, bright, vibrant, smart, savvy, intelligent, happy, giving, warm, generous, confident, a little bit cheeky, positive, upbeat
Colours we like:
Teal (vibrant), yellow, grey
Colours we don't like:
Pink, pastels, red
1. Logo with business name: WOMAN or WOMAN.com.au
2. Logo with business name + tagline: WOMAN "make waves" or WOMAN.com.au "make waves"
Note: The current website is being redesigned and does not reflect the colours/branding we are after.