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I am a change management and communications consultant working with corporate, government and utility companies to introduce new systems, processes and "stuff".
The idea is to create a personal brand for me (the change and comms guy) to market myself (and one day my consultancy) to prospective clients. The logo will be used on a website, on business cards, brochures and signs and must work well for screen, paper and on large banners.
I will be speaking at conferences and forums, writing editorial for magazines and journals, writing a blog etc - all branded with "the change and comms guy" tagline and logo.
I'd like it to be more fun than corporate.
More playful than serious.
More professional than crass.
More sensible than silly.
I'd like nothing more than for a quick smile to cross the face of a person I hand my business card too.