This is a project for logo redesign for the company. Old one really outlived itself.
Our company manufactures high precision XRF analyzers. They are used to get chemical composition of materials.
Here are the areas where products are used
Alloys & Metals
Mining & Geochemistry
Energy & Power
Education & Research
Scrap Sorting & Recycling
Government & Security
Following are direct competitors. Logo that you design will be looked and compared by customers. So it has to be better
Target audience is rather technical. You have to keep this in mind. It would be engineers, technicians, managers.
Excessive use of graphics and additions will not look good. But additions are welcomed ( Bruker logo above looks good)
Tone of the logo
New website in tone and design similar to http://teledynelecroy.com/
I tried to play with font (see attachment) but I am not a designer.
Logo or website slogan will be most probably be: Accuracy, Precision and Reliability.
Extra points if you can improve it. We think Accuracy, Precision and Reliability are distinctive features of our products.
Logo has to represent this ( or any new slogan that you will create)
It has to be vector as I understand ( similar to Adobe illustrator) or high resolution. Logo will be scaled for the products, websites and marketing materials.
We should be able to add letters to the logo ie. INAM ->INAM CHILE or INAM INDIA. This is not strict but it is good to have.
As I understand this is creative job. Ideas might not come right away. I will consider any reasonable offers. If you can send quick sketch for the logo idea I will consider it.