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In Ireland, vehicle are registered, based on the calendar year, with a number plate that has the Year, the County and a sequesntial number (12 D 12345 - 2012 Dublin 12345). A new registration plate has been introduced for vehicles registered on 1st July of each year. Therefore, there will be two registration periods in each year, one on the first January and one on 1st July 2013.
As Ireland is recovering from a recession, the number of new cars registered since January is 15% down on the previous year. This is obviously a major challenge. To create some recovery in New Car Sales, we need to make the introduction of the new number plate a success. The plates for this year will be 131 D 12345 for registrations from 1st January to 31st June and 132 D 12345 from 1st July to 31st December 2013.
As there is some apathy and confusion about the new number plate among consumers, we are keen to promote the new numbering system to try to generate some new car sales. We are hoping to do some advertising and have created an infommercial which can be viewed on youtube under http://www.youtube.com/watch?v=rjqXOrZTPCg. (Ireland new registration plate). We would like to create a logo and a strap line that we can use to promote the new number plate, educate customers about the reasoning behind its introduction and hopefully encourage custoemers to buy a new car in its frist year of introduction.