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We are a mainly Roadside Towing business with branches into private security and even PC repairs (small town, many hats)
Target audience is more young as the older generation tend to turn to print media/phone books for info.
Ultimately I want a logo to stand on it's own "Tundra Industries" with addable by-lines (Towing Division, Security Division)
I'm mainly looking for a logo for vehicles.
The logo will work on dark and light backgrounds; if possible it could be inverted for a white background but this isn't a real concern.
"Icey cool prices are just the beginning" is our motto. This won't be on the logo.
The name Tundra comes from the cold dark yet ultimately cool (in both senses of the word) arctic regions. So a Darkened snowflake or something
along those lines could be incorporated. Even a dark wolf's head with snow flakes or a mountain. something cool.
Black, Light grey and blues?