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To create logo and branding concepts for new high fashion activewear label.
Brand name: PUESH....Push with and E where the E is actually the inverse of the Summation sign in Mathematics....the key message in the brand is about pushing yourself beyond limits, beyond boundaries and beyond potential.
The range will be named along the lines of....
PUESH.hard = technical sportswear for hardcore athletes
PUESH.chill = yoga wear
PUESH.play = after gym attire
I need an iconic logo and various designs of the brand name.