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BEHAVIOURS & VALUES
Corporate institutions eg the usual industry sectors : banks, accounting, legal, mining etc
This doesn’t mean we need to be boring but it does mean we need to have something that looks like it means business.
Urgency, movement, energy
Work large and small scale and black and white
Not have Third appear as 3rd
RED is a favourite colour though not mandatory
Clean unfussy design think German engineering meets Japanese, clean, interesting lines