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This is for an outdoor billboard and trolly car campaign. Our client is a Electrician Union and we are looking for a simple, contemporary design which highlights "The Difference". We want consistent looks for four outdoor themes. Trust and Value are the emotions we are looking to connect with the audience. Here are the four slogans:
1. The Difference is our Training
2. The Difference is our Productivity
3. The Difference is our Safety
4. The Difference are our People