Project Description:
It’s a dissertation 12000 word
RESEARCH TOPIC: Examining the Impact of Internet Marketing on men Fashion Consumption.
Research Aim and Objectives
Research Aim:
This study aims to investigate the impact of internet marketing on men’s’ online fashion purchases of high street fashion clothing brands.
Research Question:
The main research question for this research is: “HOW MEN REACT AND BEHAVE TOWARD ONLINE MARKETING SERVICE OF HIGH STREET FASHION BRANDS?”
Research Objectives
1) To understand theoretical concepts of electronic marketing strategies.
2) To examine perception, attitude buying intentions and behaviour of men towards online fashion shopping.
