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RESEARCH TOPIC: Examining the Impact of Internet Marketing on men Fashion Consumption.
Research Aim and Objectives
This study aims to investigate the impact of internet marketing on men’s’ online fashion purchases of high street fashion clothing brands.
The main research question for this research is: “HOW MEN REACT AND BEHAVE TOWARD ONLINE MARKETING SERVICE OF HIGH STREET FASHION BRANDS?”
1) To understand theoretical concepts of electronic marketing strategies.
2) To examine perception, attitude buying intentions and behaviour of men towards online fashion shopping.