You have chosen to sponsor your bid up to a maximum amount of .
Are you totally in to social media and web? Do you understand the importance of branding?
You will be doing an analysis of the online presence of 4 consumer brands (FMCG).
You will first deliver a one pager with your approach after I've given you more detail. Your input is much appreciated, so please do not just stick to the description below but include your ideas in the one pager.
Focus on (open for your input):
-Facebook -list the pages, from which country they are, how many likes, how many posts per week, how many likes, comments and shares per post over the past months)
-YouTube - list the channels, number of views, comments, likes, engagement
-Instagram - list presence
-Pinterest - list presence
-Twitter - which handles, how many followers, how many posts, etc etc
-Web (mobile/tablet/desktop) - which sites, lanuages, locales, campaigns, are there, are their sites available across the devices
I will use the analysis to understand how one specific brand performs in relation to the competition.
I will understand how the online presence can be improved