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To promote fire safety awareness through an innovative idea and connect with social media community. In the process create awareness about fire safety on - electrical fire safety, kitchen fire safety, smoking fire safety, diwali fire safety and high rise building fire safety.Theme for 2013 - Fire is fire... friend or foe.. you decide. it is a CSR campaign and we wish to utilise the social media platform to connect with as many people online in maharashtra and educate them about fire safety. TG is everybody from a school kid to a every person online. Objective is not to sell, but educate about fire safety and community connect.