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I need a freelancer (Individual not an agency) to help manage Adwords and Product Ads for an e-commerce website that specializes in shoes. There are roughly 2000 individual products. Adword Campaigns are in place but will need to be re-evaluated and optimized. Google Product Ads are in place but will need to be optimized. Nextag, Shopzilla and Bizrate accounts are setup but will also need to be optimized. The work load will be weekly assigned. Knowledge of Google Adwords, Google Product Ads, (Google Shopping) Google Search Network, Google Content Network and Google Analytics are required. Knowledge of Nextag and Shopzilla a plus. My assumption is that this will be roughly a 2 to 4 hour weekly task.
Weekly Tasks include:
- Create a report in Excel from previous week showing Ad spend, Cost per conversion, Cost per Click, total conversions and total visits from each channel.
- Upload new product feeds to each channel (Google Shopping, Nextag, Shopzilla)
- Make recommendations on improvements in each channel, including Google Adwords
- Work towards a weekly sales goal
- Fine tune each channel and continue to optimize and make recommendations each week.