We have a great new fiction ebook to promote that has already done over 2,500 in sales in it's first full week and is currently #57 in the UK Kindle paid charts. You can see the book here and many of it's positive reviews: http://goo.gl/SniM0 (the UK site) and here: http://goo.gl/XhDqo (US)
The aim of the PPC campaign will be to draw in new readers - we don't need to necessarily be making a high ROI on the campaign, after all the commissions are only around 36 cents US on each sale. In fact it's probably near impossible to make any ROI at all but of course if you can prove me wrong on that then great!
It very much feels like this will have to be a highly targeted campaign with lots of exact match long tail keywords to keep costs low. Please include in your proposal some case studies of wat you have done before that has generated a high number of leads and details of the spend, traffic and ROI.
Ultimately the main aim of this is to garner enough new sales to make the book climb higher up the charts. This is particularly and issue in the US market where's it's dropped to around #3,000 place.
Please include in your bid proposal as much detail as possible on how you intend to set up the campaign and what your set up and management fees will be. Also, if you can give a rough indication of how much cash we'll have to put aside for ad spend costs on a per week basis. This is essential as we are aware we may well be losing out on the actual ROI of the ad itself but we need some figures to see if the exercise is worth doing on a weekly basis.
It goes without saying that these campaigns will run as long as we can maintain a high chart placement - so for the right bid proposal we will look to continue to work with the wining bidder and also initiate new campaigns on future books (we have 3 non-fiction ones almost ready to publish).
PLEASE NOTE: This job is only for experienced and confident PPC experts only. No pretenders please, we are very serious about making this work!
Thanks for your time.