create a digital marketing plan - social media campaign

Avg Bid (USD)
Project Budget (USD)
$250 - $750

Project Description:
We are looking for a digital marketing expert to create a digital marketing campaign, write the section of the marketing (only the digital part) in english and guide (with a short guide) our PPC Campaign. That should include 2 separate action lines; one for the launch of our app supporting our branding plan and a second one (the most important) for our download ad campaign. Our target is 10,000 downloads/installs within the first 15 days and around 100,000 within 90 days.
Our app will be available for free download first in Google Play and a week later in iTunes, too.No WP, BB for 6 months.
The target market is a city in the southeastern europe region with a population of 2,8 million and 3,5 million, the language of the campaign the local one -not english but we translate everything- the telcome rate is 100% (actually 117%!) And the smartphone rate is 38% (general population) and 58% for the age range of 18-45 years old.
We will provide additional information and data, if needed.

Additional Project Description:
12/22/2013 at 21:10 CST
The population in the metropolitan area is 3,5 million people.

12/27/2013 at 6:45 CST
Please have in mind that the project is part of the business plan development and should cover only the writing,creation and wording of the marketing strategy and tools, technics or methods; not the implementation.

Skills required:
Advertising, Bulk Marketing, Google Adwords, Internet Marketing, Marketing
About the employer:
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